Wake Up and Smell the Profit - 52 Guaranteed Ways to Make More Money in Your Coffee Business

4 .Wake up and smell the profit
Creditors beating down your door and trying to find your home address.
Having to tell staff ...

Johnnie – true story When I was young, naive and full of my own immortality, I had a very successful sandwich and coffee shop ch ...

removed the bankrupt partner and ran around like headless chickens pulling in cash from whatever source we could. Desperate to f ...

Wake up and smell the profit. 7 I glanced in a bemused fashion at my partner. “Errr. No.” “I record what I buy every day and rec ...

So up he got, handed me the brown envelope with his spidery writing on it and jumped into his Mercedes. One week later he return ...

4 Focus on coffee for profit If it’s all about the moneythen coffee is the key thing to focus on. It’s easy to forget that the m ...

Don’t be fooled by money in the till – money in the bank at the end of the month is all that matters. There’s an old but valuabl ...

5 Great coffee (profits) come from great training There is great profit in coffee but you must be prepared to spend a little of ...

12 .Wake up and smell the profit The secret to great coffee training (and profits) is to implement a good barista training progr ...

6. Great coffee sales come from one thing–great taste Coffee Taste and The Coffee Experience move with consumer times, and yet t ...

14 .Wake up and smell the profit These wake up calls are just for starters. We haven’t even started on varietals, origins, roast ...

7 It’s all about the food Now that we have hopefully drummed into you the importance of the “money” you need to flip things roun ...

16 .Wake up and smell the profit If you’re going to produce something simple like a ham sandwich ensure it’s as good a ham sandw ...

Wake up and smell the profit. 17 Hugo – true story Many years ago I had a friend who decided to open a chain of cafés. He had co ...

But he forgot the key missing ingredient. He forgot “passion”. The business was utterly soulless. He had no passion in his coffe ...

8. There are three ways and only three ways to grow your business An American marketing guru by the name of Jay Abraham populari ...

20 .Wake up and smell the profit Increasing customer spend by 10% can be as simple as raising prices. But raising prices coupled ...

9. Be brave with your prices Nothing hurts your ability to make profit from your coffee business more than being cowardly with y ...

Johnnie – true story Running a successful café a few years ago we had a complex menu system that was expensive to change as it r ...

10. Know your figures and have a plan–a plan that works for you! What do you want from the business? You need to establish exact ...