Wake Up and Smell the Profit - 52 Guaranteed Ways to Make More Money in Your Coffee Business

24 .Wake up and smell the profit You need to take all the financial aspects of the business and have a target for them. Don’t go ...

11 Get accountable and know your figures The key to making profit in your coffee business is to know your numbers and ensure you ...

12 Know your food cost for every single item In the food and coffee business your food cost is one of the two key numbers that y ...

Wake up and smell the profit. 27 other words, a bundled lunch deal with an overall margin of 60% may profit more physical gross ...

13 Know your labour/wage cost and stay accountable The second key number to control is your wage cost. This is an exercise which ...

14. It’s your fault–get this and then get it again This is the most crucial concept of business ownership or management. Get thi ...

Hugo – true story In our coffee distribution business we have a great reputation for delivering a quality “total solution” produ ...

15. A coffee shop is all about people–and people need clear rules Make sure you understand this. It is not a production line wit ...

Johnnie – true story Many years ago I had an opportunity to go into business with a wealthy friend who had money and wanted to d ...

16 Make sure your employees understand the numbers Never underestimate just how naive your employees are about the concept of pr ...

Johnnie – true story I can clearly remember, at the age of 14, standing with my brother discussing just how much money the owner ...

17. Every pound is not equal. A pound earned is worth a lot less than a pound saved Getting new customers and creating extra sal ...

18. View your coffee business as though you were a customer Walk and think, walk and think. Make sure you regiment this into eve ...

Wake up and smell the profit. 37 Hugo – true story For a long time we have known that coffee needs to taste great which is why w ...

Johnnie – true story When I ran my first café/sandwich bar I made sure, by working like a maniac, that every day – every single ...

19 View the business every day as if you were an employee Think about working in your business from your employees’ perspective. ...

20 Break the whole selling process down and make it better Be your own auditor. And not a stuffy, overpaid financial auditor who ...

21 Keep your toilets spotless Why? Surely that won’t make you money? Wrong. It’s almost the easiest way to make more money, sinc ...

22 Treat lunch like a restaurant Coffee signals the end of the meal, so make it easy for your customers to get coffee afterwards ...

Wake up and smell the profit. 43 Again, harping back to points one, two and three – it’s about the money. But it’s also about th ...