Wake Up and Smell the Profit - 52 Guaranteed Ways to Make More Money in Your Coffee Business

64 .Wake up and smell the profit You can have the greatest food in the world and the most delicious coffee, but if you provide a ...

35 Make it easy for the customer to buy Far too many coffee businesses make the whole process of buying much too difficult. To a ...

Johnnie – true story We used to run a hugely successful café within a retail chain. It was a stunning success on many levels and ...

Wake up and smell the profit. 67 There are two clear lessons from this. 1.Don’t ever think you know it all and that you don’t ne ...

36 Work out your lifetime customer value One of the most valuable lessons to learn in business is the concept of “lifetime value ...

Wake up and smell the profit. 69 Johnnie – true story I had a busy coffee bar a few years ago that was frequented by a mother an ...

This lesson is harsh but valuable. When your regulars come in, listen to them and act on what they say. If they aren’t happy mov ...

Wake up and smell the profit. 71 That customer has since created some inspirational food and beverage businesses and we have sup ...

37 Consider the sizes...carefully We call this portion analysis, and it is a major opportunity for profit that is very often ign ...

38. Make it accessible and open. Make it look great For counter service operations we have proven, time and time again, both wit ...

39. Use your sign wisely. Spend money and make your shop look obvious Many people regard the sign as an expensive afterthought, ...

Wake up and smell the profit. 75 Hugo – true story I had a customer who produced great coffee and ran a wonderful business. But ...

40 Get creative with signage Following on from general signage is the use of A-frames outside on the pavement. Obviously there a ...

Wake up and smell the profit. 77 These messages keep reinforcing what a great place your café is and help to entice customers to ...

Johnnie – true story I was recently in a smart coffee shop with my family and the family of a good friend. This was ostensibly a ...

Wake up and smell the profit. 79 of ensuring the children had what they wanted and that they wouldn’t be resentful and do the “I ...

42 Make the customers feel you care Most customers, apart from a hardcore few, are simply too jaded to complain these days. Yet ...

43. Use the list – cheapest marketing you’ll ever do The importance of creating some form of list to mail to your customers cann ...

82 .Wake up and smell the profit consuming than traditional mailing. Don’t exclude all forms of traditional mailing though. Test ...

Johnnie – true story I had a single site coffee shop once that we managed to triple our profits with by creating a subsidiary ca ...