Wake Up and Smell the Profit - 52 Guaranteed Ways to Make More Money in Your Coffee Business

large advertising contracts the last thing they worried about was paying a few extra pounds to the caterer. They needed reliabil ...

45 Post the utility bills You’ve been through your muffin training session (number 16) and made sure your staff know exactly how ...

46 Incentives for saving money and making money Sadly it’s human nature to constantly be thinking “what’s in it for me?” But you ...

Wake up and smell the profit. 87 Ideally you should reward the best suggestions every month with a decent cash bonus. Taking (ta ...

47. Get creative with your marketing and steal ideas from other industries Within most industries, and the coffee shop market is ...

Wake up and smell the profit. 89 Hugo – true story I was working with a highly successful pub group and we had created a wonderf ...

At the start of January, while all the local shops had January sales posters plastered on their windows, we decided to do the sa ...

48 Create a “bible” It’s boring and hard work but you must create an instruction manual with a clear indication of just what you ...

The last thing you need or want one of your employees saying is: “I’m not allowed to do that – it says so in the manual”. You ne ...

49 Beware staff attitudes towards business ownership In the wonderful idealistic world of many employees you are simply a cruel ...

Johnnie – true story I once had an employee who, when asked whether the chicken was fresh replied: “I don’t know – I don’t eat f ...

50 Make a big deal of the big days Never lose an opportunity to make a big deal of Christmas, Valentines Day, Mothers Day, Easte ...

Johnnie – true story Once, many years ago, I owned a brilliant little sandwich bar. I had a business partner and we were making ...

Wake up and smell the profit. 97 But, we’d taken our eyes off the profitability of the first shop since we didn’t have good enou ...

52 Give a bit extra This guide was supposed to be 52 ways to make more profit. But we’re giving you one more. This is not some “ ...

53 Work “on” the business not “in”it This is the biggie – this is your big extra one. When we were kids and got a new book, most ...

100 .Wake up and smell the profit Subsequently off they go to remortgage the house and open a nice little coffee shop. With no r ...

And finally... So there they are. 52 ways to make more money out of your coffee business with one more thrown in for good measur ...

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Thanks It’s something of a cliché when writing a book to go into great detail about how impossible it would have been without th ...