Children's Mercy Hospital Prepped & Ready

To create a world of well-being for all children. ...

Table of Contents Strategy IV Increase Awareness Budget & Timeline Additional Materials Primary Research References Strategy ...

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Meet the Team Your Research Team Angi Gerstner Tim Seley Janene Krueger Tim is the Associate Director of Digital Media in KU’s M ...

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Executive Summary Teen suicide is a serious public health issue Childhood suicide rose 57 percent from 2007 to 2018, and is the ...

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Audience The Audience The primary audience for these recommendations are parents and caregivers of children aged from ten to eig ...

Relevant content for broad audience (available to anyone invited) Delivered by experts in the field Children’s Mercy has a reco ...

Lots of untapped audience potential (non-traditional and diversity) Online distribution: (digital marketing, targeting and virt ...

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Environmental Factors COVID-19 has been a major disruptor in the past year. It has affected industries, politics, relationships, ...

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Following our in-depth interviews, analysis of the current program offerings and exploration of additional research material, we ...

Amount of information A common theme identified among the survey respondents and host site interviews revealed that, although ...

Scalability With limited staff and a current focus on in-person events, there is a natural limit to how far this program can e ...

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Personas Persona Approach One tool we utilized during our research and analysis of the Prepped & Ready program, was the crea ...

Age Location Marital Status Children Residence Occupation Salary Education 38 Kansas City Married Three Rents a single family ho ...

Personas Concerns Growing up in an area of high crime and gun violence made Jamal highly aware of the potential dangers his ow ...