Children's Mercy Hospital Prepped & Ready

Age Location Marital Status Children Residence Occupation Salary Education 36 Lenexa, KS Married Blended family of 3 Single fami ...

Personas Concerns Day-to-day responsibilities of keeping a home and managing the education and activities of her children are ...

Age Location Marital Status Children Residence Occupation Salary Education 30 Kansas City, KS Divorced One Apartment Housekeeper ...

Personas Concerns She enjoys the spending time she has at home and cooking with her son, however, lately he has been spending m ...

Age Location Marital Status Children Residence Occupation Salary Education 46 & 44 Leawood, KS Married Two Single family hom ...

Personas Concerns Mark’s primary concerns are that the kids have access to the resources they need to be successful. Their gra ...

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Objectives Objectives After speaking with the Prepped & Ready staff, evaluating the program, and conducting additional prima ...

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Strategy & Tactic Overview Based on our research and analysis of the Prepped & Ready program, we’ve identified several k ...

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Strategy I Develop Lasting Partnerships Why? While all parents could benefit from this program, by strategically targeting certa ...

How? We recommend developing a set of criteria that would be representative of an ideal partner organization. Some suggested cri ...

Strategy I Develop Lasting Partnerships Why? In our conversations with host sites and Children’s Mercy Hospital staff, there wer ...

Parenting into the teen years Examples of prior messaging found via Google. Proposed color-based, font-treated graphic ...

Strategy I Develop Lasting Partnerships How? The toolkit will be a digital collection of promotional material delivered via a sh ...

Promotional Video Link ...

Strategy II Efficient Distribution Why? The website is the digital “front door” of the program. As Prepped & Ready looks to ...

How? We recommend updating the main page of the website by prioritizing two ideas: Think of the people who will be using this s ...

Strategy II Efficient Distribution Current Website Website with suggested modifications Children’s Mercy has its own pre-defined ...