Children's Mercy Hospital Prepped & Ready

Strategy II Efficient Distribution Why? The website is the digital “front door” of the program. As Prepped & Ready looks to ...

How? We recommend updating the main page of the website by prioritizing two ideas: Think of the people who will be using this s ...

Strategy II Efficient Distribution Current Website Website with suggested modifications Children’s Mercy has its own pre-defined ...

Why? Due to the pandemic, the general population is much more comfortable with the idea of teleconferencing and virtual gatherin ...

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Tactic IV: Implement the Prepped & Ready program into an asynchronous online platform interactions with partners, host sites ...

Strategy II Efficient Distribution There are large, built-in, incentivized audiences The reach of these programs varies from p ...

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Strategy II Efficient Distribution These programs have proven effective at behavior change Research has shown that online plat ...

Why? With a very small team of two people, Prepped & Ready staff time would be much better spent focusing on high-value prio ...

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Diversify VoicesStrategy III Why? Trust was a major theme we heard in our IDI’s and there are numerous factors that can affect i ...

further, opening more opportunities to effectively reach and influence these audiences to change behaviors. While the clinical t ...

Why? Developing an advisory board is a great way to leverage the existing network of partnerships that the Prepped & Ready s ...

Generate earned media by positioning Prepped & Ready as an expert in the field to increase awareness of safe storage and the ...

Campaign Suggestion “I am Prepped & Ready, are you?” campaign Simultaneously builds awareness of the program and promotes t ...

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Budget & Timeline Budget and Timeline The majority of our tactics can be implemented with no additional cost by utilizing CM ...

In Depth Interview Summaries IDI Summaries Interviews with host sites validate and support these key findings and trends we’ve s ...