Social Media Marketing

(^119) ■ UNDERSTAND THE C ONVERSATIONS T HAT M ATTER Consider the “return on effort” at Freshbooks: even a conservative valuatio ...

120 c h a p t e r 5: SOCIAL T ECHNOLOGY AND B USINESS D ECISIONS ■ experience of your customers at a given touchpoint is the exp ...

(^121) ■ UNDERSTAND THE C ONVERSATIONS T HAT M ATTER passengers’ baggage is an important element of an enjoyable travel process ...

122 c h a p t e r 5: SOCIAL T ECHNOLOGY AND B USINESS D ECISIONS ■ “Periodic verification is done by the terminal team to confir ...

(^123) ■ SOCIAL CRM AND DECISION SUPPORT step to $300 Dyson bladeless. On top of that, the new owner will actually talk about th ...

124 c h a p t e r 5: SOCIAL T ECHNOLOGY AND B USINESS D ECISIONS ■ • The connections—touchpoints—between your activities and ...

(^125) ■ SOCIAL CRM AND D ECISION S UPPORT organize the relatively unstructured qualitative data into themes or categories so th ...

126 c h a p t e r 5: SOCIAL T ECHNOLOGY AND B USINESS D ECISIONS ■ Operations Marketing Social Media Awareness ConsiderationPurc ...

(^127) ■ SOCIAL CRM AND D ECISION S UPPORT map so that these relationships and linkage can be understood in a business context. ...

128 c h a p t e r 5: SOCIAL T ECHNOLOGY AND B USINESS D ECISIONS ■ Figure 5.9 Connecting Source and Social Graph Tools like Alte ...

(^129) ■ SOCIAL CRM AND DECISION SUPPORT Integration of Listening In the previous section, “Social CRM/ Mapping of Social Graphs ...

130 c h a p t e r 5: SOCIAL T ECHNOLOGY AND B USINESS D ECISIONS ■ That further step is reviewing what you discover, tracking th ...

(^131) ■ SOCIAL CRM AND DECISION SUPPORT times have you sprayed yourself with (pressurized) salad dressing when opening the litt ...

132 c h a p t e r 5: SOCIAL T ECHNOLOGY AND B USINESS D ECISIONS ■ point this out because in too many businesses, whether by acc ...

(^133) ■ SOCIAL CRM AND DECISION SUPPORT people creating and posting the content (for example, customers uploading pictures) hav ...

134 c h a p t e r 5: SOCIAL T ECHNOLOGY AND B USINESS D ECISIONS ■ channels) of communication that exist in many businesses. Add ...

(^135) ■ REVIEW AND HANDS-ON Look back at Table 4.1, in Chapter 4. Social platform providers such as Jive Software and Socialtex ...

136 c h a p t e r 5: SOCIAL T ECHNOLOGY AND B USINESS D ECISIONS ■ acting in concert than by marketing acting alone. This is a d ...

(^137) ■ REVIEW AND H ANDS -O N Visit Socialtext (http://www.socialtext.com) and watch the short videos that show you how this ...

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