Social Media Marketing

(^39) ■ CUSTOMER RELATIONSHIPS: CRM GETS SOCIAL The attributes defi ning the relationship are all based on past transactional da ...

40 c h a p t e r 2 : THE N EW R OLE OF THE C USTOMER ■ • Overlay the moments of truth with a feedback channel audit: Where ar ...

(^41) ■ CUSTOMER R ELATIONSHIPS : CRM G ETS S OCIAL The Social Graph Just as you are able to track your communication with an ex ...

42 c h a p t e r 2 : THE NEW ROLE OF THE CUSTOMER ■ Figure 2.3 BuzzStream and the Social Graph At the heart of tools like BuzzSt ...

(^43) ■ CUSTOMER R ELATIONSHIPS : CRM G ETS S OCIAL Social CRM: Two Cases Enough theory! It’s time to take a quick look at two c ...

44 c h a p t e r 2 : THE N EW R OLE OF THE C USTOMER ■ happens as a result of their participation whether through time, financia ...

(^45) ■ OUTREACH AND INFLUENCER RELATIONS For more information on Sohobiztube, see the following: http://sohobiztube.com Vendor ...

46 c h a p t e r 2 : THE N EW R OLE OF THE C USTOMER ■ your business into the influence path that is guiding the development of ...

(^47) ■ OUTREACH AND INFLUENCER RELATIONS BuzzStream: Who Matters and Why BuzzStream offers a set of tools that automate the pro ...

48 c h a p t e r 2 : THE NEW ROLE OF THE CUSTOMER ■ Here’s why: Aside from reaching and building relationships with people who m ...

(^49) ■ Review and Hands-On ANDS -O N high influence blogs such as TechCrunch and niche bloggers in both the mid- and long- tail ...

50 c h a p t e r 2 : THE N EW R OLE OF THE C USTOMER ■ collaborative processes that will shape your business or organization as ...

(^51) ■ REVIEW AND H ANDS -O N Hands-On: Apply What You’ve Learned Apply what you’ve learned in this chapter through the followi ...

...

(^53) ■ BUILD A S OCIAL B USINESS 3 Build a Social Business Creating a social business—that is to say, a busi- ness that is conn ...

54 c h a p t e r 3 : BUILD A S OCIAL B USINESS ■ What Is Social Business? Social business—the application of social technologies ...

(^55) ■ W HAT I S S OCIAL B USINESS ? sharing, shared ratings, and collaboration around hardware solutions. The community is now ...

56 c h a p t e r 3 : Build Your Social Presence ■ stakeholder base and as well within the fi rm or organization itself. After al ...

(^57) ■ W HAT I S S OCIAL B USINESS ? Figure 3.1 shows the traditional business model: You make it, you tell your cus- tomers ab ...

58 c h a p t e r 3 : BUILD A S OCIAL B USINESS ■ in the context of social participation with a business. To be sure, savvy marke ...