Social Media Marketing

(^79) ■ REVIEW AND H ANDS -O N Hands-On: Apply What You’ve Learned Apply what you’ve learned in this chapter through the followi ...

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(^81) ■ THE S OCIAL B USINESS E COSYSTEM 4 The Social Business Ecosystem This chapter concludes Part I and the introduc- tion to ...

82 c h a p t e r 4 : THE S OCIAL B USINESS E COSYSTEM ■ Social Profiles At the center of the Social Web and the shared activitie ...

(^83) ■ SOCIAL PROFILES By fundamentally enabling relationships, profi les dramatically speed the process of social bonding with ...

84 c h a p t e r 4 : THE SOCIAL BUSINESS ECOSYSTEM ■ Taken together, the signifi cance of the profi le is its central role in es ...

(^85) ■ SOCIAL P ROFILES there are often opportunities to extend these platforms through the platform’s API, a pro- gramming fea ...

86 c h a p t e r 4 : THE S OCIAL B USINESS E COSYSTEM ■ members of a social network and the interactions, activities, and relati ...

(^87) ■ SOCIAL A PPLICATIONS Importantly, the social applications are not necessarily communities per se, though some amount to ...

88 c h a p t e r 4 : THE S OCIAL B USINESS E COSYSTEM ■ extend beyond that, into social activities. By delivering a service and ...

(^89) ■ SOCIAL A PPLICATIONS Here’s an example of how this might work: Suppose someone discovers a par- ticular stain removal te ...

90 c h a p t e r 4 : THE S OCIAL B USINESS E COSYSTEM ■ Mobile applications for smartphones that scan a barcode and present pric ...

(^91) ■ SOCIAL APPLICATIONS internal use on an enterprise appliance, as an SaaS (Software as a Service) delivery, or as licensed ...

92 c h a p t e r 4 : THE S OCIAL B USINESS E COSYSTEM ■ ecosystem and supports the very specific behaviors that you want to enco ...

(^93) ■ SOCIAL A PPLICATIONS of customer service delivery in the process. At the very least, support forums can be used to quick ...

94 c h a p t e r 4 : THE S OCIAL B USINESS E COSYSTEM ■ Purpose-Built Applications Purpose-built applications—including so-calle ...

(^95) ■ SOCIAL A PPLICATIONS community—the Trekkies—through an established social channel—Twitter. Figure 4.3 Shows the Tweet in ...

96 c h a p t e r 4 : THE S OCIAL B USINESS E COSYSTEM ■ It is exactly this kind of smart approach to social media marketing and ...

(^97) ■ USING B RAND O UTPOSTS AND C OMMUNITIES insights that will help you better define products or innovate in ways that will ...

98 c h a p t e r 4 : THE SOCIAL BUSINESS ECOSYSTEM ■ Jeff Jarvis: Three Mistakes to Avoid In an interview by BusinessWeek’s Dian ...