Social Media Marketing

(^339) ■ SOCIAL A PPLICATIONS D RIVE E NGAGEMENT Why This Matters in Business Participant-driven support forums provide the poss ...

340 c h a p t e r 12 : SOCIAL APPLICATIONS ■ use inside the business or organization), and more. What it all adds up to is an in ...

(^341) ■ GET STARTED: PLAN A SOCIAL APPLICATION The 2.0 Adoption Council Susan Scrupski is the founder of The 2.0 Adoption Counc ...

342 c h a p t e r 12 : SOCIAL APPLICATIONS ■ Branded! Interested in the application of social technology to retail business? Pic ...

(^343) ■ GET S TARTED : P LAN A S OCIAL A PPLICATION This does not, however, mean that massive organizational change is required ...

344 c h a p t e r 12 : SOCIAL A PPLICATIONS ■ • Understanding your business objectives and organizing your social technology ...

(^345) ■ GET S TARTED : P LAN A S OCIAL A PPLICATION technology—including by employees when outside the workplace—can be a troub ...

346 c h a p t e r 12 : SOCIAL A PPLICATIONS ■ connected business. Table 12.1 connects the broad classes of social applications t ...

(^347) ■ REVIEW AND H ANDS -O N • Social technology begins with business objectives. Don’t let the technology guide your impl ...

348 c h a p t e r 12 : SOCIAL A PPLICATIONS ■ Hands-On: Apply What You’ve Learned Apply what you’ve learned in this chapter thro ...

Appendices The appendices include definitions of key terms, lists of resources, and a summary of the hands- on material presente ...

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(^351) ■ TERMS AND D EFINITIONS A Terms and Definitions In any sufficiently precise study—and the appli- cation of social techno ...

352 a p p e n d i x a : TERMS AND D EFINITIONS ■ Social Object Definition: A Social Object is some “thing” we share with others ...

(^353) ■ SOCIAL CRM Social Graph Definition: The Social Graph is the representation of our relationships. In present day context ...

354 a p p e n d i x a : TERMS AND D EFINITIONS ■ What It Means and Why It Matters Social CRM is a key business concept. It combi ...

(^355) ■ ONLINE R EFERENCES B Online References The following resources are great starting points as you extend the material con ...

356 a p p e n d i x B : ONLINE R EFERENCES ■ Thought Leaders and Best Practices The following people—listed alphabetically—are n ...

(^357) ■ THOUGHT L EADERS AND B EST P RACTICES Jyri Engeström Sociologist, Jaiku cofounder, and now Google Product Manager, Jyri ...

358 a p p e n d i x B : ONLINE R EFERENCES ■ Peter Kim Peter works with Austin’s Dachis Group. Formerly with Forrester Research, ...