Social Media Marketing

(^359) ■ THOUGHT L EADERS AND B EST P RACTICES Heidi Miller Social Media Manager at Spoken Communications and GotVoice, Heidi is ...

360 a p p e n d i x B : ONLINE R EFERENCES ■ DJ Patil DJ Patil is Chief Scientist at LinkedIn. You can follow DJ on Twitter (@dp ...

(^361) ■ SOCIAL B USINESS R ESOURCES Ted Shelton Ted Shelton is CEO of The Conversation Group, a social media and technology fir ...

362 a p p e n d i x B : ONLINE R EFERENCES ■ Social Networking for Business For more on the direct application of social network ...

(^363) ■ SOCIAL B USINESS R ESOURCES Social Media Today A highly recommended resource for marketers and similar business profess ...

364 a p p e n d i x B : ONLINE R EFERENCES ■ Ratings and Reviews Made Easy From the SaaS-based offering of Bazaarvoice to the DI ...

(^365) ■ SOCIAL B USINESS R ESOURCES Social Graph APIs If you are interested in exploring the API (the programming extensions th ...

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(^367) ■ HANDS -O N E XERCISES C Hands-On Exercises As my college physics professor often declared, “You won’t learn if you don’ ...

368 a p p e n d i x c : HANDS -O N E XERCISES ■ Chapter 1: Social Media and Customer Engagement Review each of the following and ...

(^369) ■ CHAPTER 4: T HE S OCIAL B USINESS E COSYSTEM Integrate step 1 into your current CRM and product design programs. Who w ...

370 a p p e n d i x c : HANDS -O N E XERCISES ■ • Clearly articulated policies create a strong platform for collaboration and ...

(^371) ■ CHAPTER 7: F IVE E SSENTIAL T IPS • Building on your exercises in Chapter 1, define one or more internal collabora- ...

372 a p p e n d i x c : HANDS -O N E XERCISES ■ Apply what you’ve learned through the following exercises: Prepare a short pres ...

(^373) ■ CHAPTER 10: S OCIAL O BJECTS Chapter 9: Social CRM Apply what you’ve learned through the following exercises: Review t ...

374 a p p e n d i x c : HANDS -O N E XERCISES ■ Apply what you’ve learned through the following exercises: Create an inventory ...

(^375) ■ CHAPTER 12: S OCIAL A PPLICATIONS the number you met after joining. How were those you met after joining referred or su ...

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(^377) ■ Index A AARP’s online community, 58, 256 Abbot, Susan, 129, 130 Abbot Research and Consulting, 129, 130 Accenture’s 201 ...

378 i n d e x ■ B-list bloggers, 46 blogger outreach programs, 46–47, 61, 153 blogging A-list bloggers, 46, 170 B/C/D list blogg ...