Social Media Marketing

(^379) ■ INDEX brand outposts and, 96–102 campaigns v., 102 measurement and, 71 “one identity, multiple communities,” 310 resear ...

380 i n d e x ■ “Diary of a Shameless Self- Promoter,” 340 Digg, 144, 327 “digital divide” issue, 77 “Digital Nomads,” 55, 178, ...

(^381) ■ INDEX forums. See also support forums discussion, 13, 54, 74, 224, 276, 280, 295 as social business element, 63, 64 Fou ...

382 i n d e x ■ information open access to, 5–6 in-house social learning, 171 innovation Consortium for Service Innovation, 75 e ...

(^383) ■ INDEX MAP, Sysomos, 149, 152 mapping social graphs and, 126–128 social networks and, 304 March Madness, 99, 102 marketi ...

384 i n d e x ■ Orkut, 59, 60, 61, 63, 65, 66, 86, 88, 92, 95, 143, 288, 325 outbound marketing, 111, 126, 144, 250 outposts. Se ...

(^385) ■ INDEX response strategy, to negative comments, 12, 92–93, 167, 180, 186–188, 214, 231, 232 as Social CRM element, 235 r ...

386 i n d e x ■ customer support and, 131–135 decision-support elements of, 123–136 defined, 38–39, 49–50, 123 Deming and, 251 e ...

(^387) ■ INDEX social technology. See also social media business decisions and, 109–137 business objectives and, 343–344, 347 co ...

388 i n d e x ■ BuddyMedia and, 94, 95 business presence on, 303 BuzzStream and, 128, 129 Café Coffee Day and, 186–187, 188 Comc ...