Social Media Marketing_ 7 books - Charles Edwards

An ideal location to include a call to action or CTA is your Instagram bio. Let your audience know the action you want them to t ...

Chapter 4. Ads Creation Instagram first introduced limited ad services around the time when it was taken over by Facebook in 201 ...

to develop a huge number of ads on Instagram at the same time. In contrast, Instagram Partners are professionals who can aid you ...

Developing Ads with Facebook Ads Manager Navigate to the Ad Manager using Facebook Head to Facebook and log on your business acc ...

that are most likely to take an interest in your Instagram ad. This objective is straightforward and doesn’t require additional ...

store you need. This objective has its limitations, as you will not be allowed to promote multiple platforms at a go. Video view ...

Instagram feeds. The following are the six ad formats: Image Story Ads Image Feed Ads Video Story Ads Video Feed Ads Canvas Stor ...

recommends the following: fixed frame rate, progressive scan, square pixels, H.264 compression, and a 128kbps + stereo AAC audio ...

Number of Hashtags: 30 max. Text length: 2,200 max. However, if you want the best outcomes, Instagram states that you shouldn’t ...

How Do You Create Ads in These Various Formats? Creating a Single Image Ad on Instagram Stories You can't do much with the singl ...

and you'll see more options. Text in your URL and choose a CTA button. Other fields such as headline, display link, and news fee ...

Quality and Flawless Photos Instagram is a platform that is centered on visuals and images. If you study Instagram pages that ar ...

Use Short Captions People use social media to get quick information and fast access to stories. They intend to achieve that with ...

Chapter 5. Ads Types Single Image Ads This ad type is the one that is the most commonly used ad on both Facebook and Instagram a ...

Carousel Ads With this ad, you get to showcase a maximum of 10 videos or images within a single ad. The small dots underneath th ...

Video Ads This type of ad allows you to introduce an offer on a GIF or video and demonstrate how a product works. It can also gi ...

Slideshow Ads Slideshow Ads can be easily mistaken for Carousel Ads on Instagram. There is a difference. You can add a maximum o ...

Lead Ads This ad collects information from potential customers and not lead them off Instagram. When somebody clicks the Lead ad ...

Stories Image Ads When Instagram launched Instagram Stories in 2017, the number of users has significantly grown. Additionally, ...

Stories Video Ad This ad will make your brand shine and stand out from all other brands advertising on Instagram. This format le ...