Social Media Marketing_ 7 books - Charles Edwards

Chapter 6. Instagram Content Strategy Your content strategy is the most important element of your plan for marketing in Instagra ...

Identify Goals for Instagram Marketing Before you can venture out and create content for Instagram, you must first determine you ...

becoming a customer in the long run. Metrics used to measure traffic driven to a link include profile visitors, social media con ...

greater time requirement, these sales funnels take all the traffic it can get in the internet. The metrics considered for this o ...

Identify Your Audience on Instagram As a business, you already know your target market. You know their persona and their charact ...

You would want to look at the conversations users are making about your industry. You can start researching the posts and commen ...

implement it for your brand. Look for behind-the-scenes, employee content, user or customer content, educational content, quotes ...

Plan Your Hashtags As a user of the app, the best hashtags to follow in Instagram are those used more often. These would give yo ...

hashtags. From there, you can see the hashtags that target a wide audience like #sailinglife and that target a small niche like ...

Set Visual Rules for Your Content It might seem odd to plan how your posts appear on social media, especially if your business d ...

should apply for videos as well. You can use the Instagram app to apply the same filter that you use for your photos. If you are ...

Chapter 7. Tips for Making Great Instagram Picture and Video Posts How to Create the Perfect Pictures for Your Instagram Busines ...

naturally. Again, you don’t have to be an expert to capture the perfect pictures. Just like any other skill, it’s something that ...

be any more wrong. The truth is, no matter how expensive your gears are, if you don’t have good eyes for photography, your photo ...

You can draw the attention of your audience by adding creative filters and effects. Don’t be afraid to try them all until you ge ...

How to Create the Perfect Videos for Your Instagram Business Page When it comes to editing videos, its sure sounds more intimida ...

means to market as they tell more about the products. But then again, producing a share-worthy video on Instagram involves some ...

Lastly, you have to remember that videos on Instagram play in silent unless the user chooses to tap the video to enable the soun ...

orientation you want to upload in. For uploading normal content, it’s best to upload it in a landscape, while stories are best t ...

one that will match your marketing goals. Product details Show your followers the products you are selling and why they should b ...