Social Media Marketing_ 7 books - Charles Edwards

keep you organized, and it helps you keep track of what works and what didn’t. You can pick your campaign names according to cam ...

· Choosing Your Budget and Your Schedule: You’ll be pleased to know that your Instagram advertising budget is going to be comple ...

· Single Video Ads: The pros include that it is likely to drive more engagement than single image ads to tell your story. The co ...

Instagram’s Advance Schedule and Budget Choices To get even more bang for your buck, Facebook Ads Manager then gives you additio ...

Chapter 11. A/B Testing Images are probably the most important part of your advertisements–they represent 75% to 90% of the adve ...

uncomplicated. It acts on actionable and simple words. Words that are actionable are “try, purchase, get, start, register, learn ...

$65 per sale, while users on Facebook spend $55 and only $46 is spent on Twitter. Additionally, posts on Instagram have a conver ...

Chapter 12. Instagram Stories for Business Advertisement When Instagram stories were introduced onto the Instagram scene, they b ...

What Is an Instagram Story Ad Anyway? If you’re a frequent user of Instagram, you would already be familiar with their Instagram ...

● Increase traffic to your website using the call to action button and link Instagram story ads can be created quickly using you ...

The Placement and the Technical Requirements They may still be the new kid on the block when it comes to marketing tools but is ...

Creating a Story Ad You can either choose to start creating your Story Ad using either an existing ad campaign or even a new one ...

How to Get the Most Out of Your Instagram Story Ads Every advertiser wants to get the most out of the time, money and effort whi ...

immediately identify you, increasing brand awareness while you’re at it. ● A Strong Call to Action Makes a Difference: Nothing p ...

Are Instagram Story Ads the Way of the Future? It certainly seems like it, especially with the introduction of Instagram TV into ...

Chapter 13. Analyzing Results and Optimization Tracking your results on Instagram is the best way to find out if you are reachin ...

Understanding Instagram Insights This is Instagram’s native analytics tool. It helps provide marketers with data on their follow ...

· The number of engagements you received on your profile · The number of impressions you received · The ratio of engagement and ...

Google Analytics The Conversions Report The Conversions Report helps you to quantify the value of social and shows the monetary ...

Third Party Applications There are free tools that are available to help measure and analyze your campaigns such as: Stat gram T ...