How to Succeed in Commercial Photography : Insights From a Leading Consultant

PART3 / TEAM capabilities. Aresu, located in New York City, shoots lifestyle, sports, and celebrity portraiture. Nelson describe ...

one vision to many industries is the sales paradigm in today’s market. In addition to our Web site and print books, we use a var ...

PART3 / TEAM country, New York City. Working in Manhattan offered her top talent to represent and provided a vast array of accou ...

Patti has named her new company Elemental PhotoArt— “elemental” because of nature and “all its glorious elements” and because th ...

know that my talent feels the same way. Collaboration is a very big part of an agent/photographer relationship for me. I am not ...

CHAPTER 15 Objective Help from the Business Consultant In today’s increasingly competitive market, photographers need that extra ...

For an inexperienced photographer, the value of a consult- ant is more obvious. Consider the amount of time that is saved by wor ...

through the major photo organizations. If your organization sponsors monthly talks, request that they book a consultant. This wi ...

consultant’s experience is limited to one agency or one or two in-house corporate agencies, that experience once again does not ...

necessary facts. Make an outline for yourself that contains topics important to you as well as your questions and ideas. Knowing ...

CHAPTER 16 Team Armour Y our defined and refined vision will get a client in the door, but it’s the service you provide your cli ...

turnaround time. We are considered a can-do facility by one of our largest clients. I love hearing that because it means they kn ...

had an opportunity to talk about his or her individual roles, as well as the team’s strengths, weaknesses, and challenges. The u ...

this task. Give yourself a full day and commit to another if needed. Begin your retreat by asking yourself what great service lo ...

Whether you are using your goals by yourself, with free- lancers, or with paid staff, remember, you are the team leader and you ...

PART IV TOOLS OF COURSE, THERE WILL ALWAYS BE THOSE WHO LOOK ONLY AT TECHNIQUE, WHO ASK “HOW,” WHILE OTHERS OF A MORE CURIOUS NA ...

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CHAPTER 17 17. Habit or Trend Photographers always want to know what buyers are think- ing about and which visual styles and tre ...

where you see a new precedent forming, ask yourself, Am I looking at a habit or a trend? This is an important question because m ...

exception of those shooting fashion, editorial portraiture, or documentary) photographed people, and the term “lifestyle” didn’t ...