How to Succeed in Commercial Photography : Insights From a Leading Consultant

PART1 / VALUES Most (if they have the time) will pull out examples of past assignments. The information you receive is invaluabl ...

your assistant here? What could the assistant have done to be more helpful to you?” Would these questions sound offensive or wou ...

PART1 / VALUES responsibilities and consistently following them was a way of servicing clients. Clearly, there is great value in ...

than concentrated energy yet delivers much value. Let your clients know that they are important to you. Make sure they know that ...

CHAPTER 5 Success or Failure: It’s All about Value The success or failure of a creative business in today’s market is often tied ...

CHAPTER5 / SUCCESS ORFAILURE: IT’SALL ABOUTVALUE TAKE INVENTORY Understand who you are as a creative, what you want to accompl ...

PART1 / VALUES the beginning. If need be, commit to working on the vision in your portfolio. The messages that your book needs t ...

an assignment, and beyond to the invoicing stage. How does your business handle each step? Will you have a voice-mail system or ...

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PART II Vision A PHOTOGRAPHER’SWORKIS GIVEN SHAPE AND STYLE BY HIS PERSONAL VISION. IT IS NOT SIMPLY TECHNIQUE, BUT THE WAY HE L ...

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CHAPTER 6 Creating Success During the past twenty-eight years, as I have worked as a consultant to creative professionals, my ro ...

What part does photography play in that scenario? Is photogra- phy a vocation or your entire being? Do you have a partner, a fam ...

type of profit margin are you looking for? What additional equipment do you need to stay competitive? How much money will be spe ...

Begin by assessing your current attitude toward your life. In order to determine how your outlook is effecting you, take a curre ...

RISK TAKING Your next area for examination is your willingness to take risks. Risk taking is a part of our daily experience. We ...

shoot for my book, or even create a monthly plan.” The truth is we don’t find time, we make it. Photographers who are poised to ...

CHAPTER 7 Developing a Vision- Based Portfolio Welcome to a new world! Your clients’ buying habits have shifted dramatically and ...

only do one type of photography, and thereby lose work. They try to be everything to everyone, which makes them nothing to every ...

globally, adds, “Photographers need to resist the urge to chase the latest trend or throw in images that stray from their vision ...