How to Succeed in Commercial Photography : Insights From a Leading Consultant

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© 2007 Selina Maitreya All rights reserved. Copyright under Berne Copyright Convention, Universal Copyright Convention, and Pan- ...

Dedication This book is dedicated to my boys Sam and Jake Oppenheim who are two of the finest people I have ever had the pleasur ...

Contents Acknowledgments vi Introduction vii PART I VALUES 1 Your Values, Your Business 3 Do You Have a Product to Sell? 10 Def ...

CONTENTS v ...

Acknowledgments My thanks: To the crew at Allworth for their patience and kindness: Tad Crawford, Nicole Potter-Talling, Derek B ...

Anyone can take pictures. Anybody can hang up a shingle and call himself or herself a photographer. However, building a successf ...

and accounting services as well as your assistants, studio managers, and the models you hire Developing persistence, your abili ...

times in your career. For this reason I have written for the very new photographer and for the most experienced. So you might wa ...

I planned on continuing at NESOP and decided to sell my beloved ’68 Firebird in order to pay for my second year’s tuition. My be ...

been counseling photographers from every discipline from portrait to advertising, from editorial to photojournalism, for the las ...

Contrary to popular belief, building an editorial client base is no easier than developing advertising clients. Portrait clients ...

Begin the selling and marketing process Give all of your efforts time to mature Develop a positive attitude that ultimately bui ...

the ignorance of which kills countless ideas and splendid plans: the moment one definitely commits oneself, then Providence move ...

PART I Values THERE’S NO PARTICULAR CLASS OF PHOTOGRAPH THATI THINK IS ANY BETTER THAN ANY OTHER CLASS. I’MALWAYSAND FOREVER LOO ...

- PART IV TOOLS Habit or Trend Building a Print Book to Envy Online Portfolios that Sell Truth, Lies, and Self- ...

CHAPTER 1 Your Values, Your Business Building a business based on your values is one of the most important responsibilities that ...

BALANCING PRIORITIES Ted Rice has been a successful photographer for many years. He is the person who comes to mind when I think ...

Begin by examining your belief about success. What does success look like to you? Is it about the money you earn? The rela- tion ...