How to Succeed in Commercial Photography : Insights From a Leading Consultant

If you choose this option, consider making a minimum of four to six in-person appointments per month. When looking at your book, ...

Ira is correct to send his total portfolio with images that may speak to the assignment, as buyers at this stage are looking for ...

CHAPTER 8 Building a New Portfolio: Photographers Speak Talent-based portfolios (Web or online) are the backbone of every photo ...

part will need to be put forth, financial resources will need to be committed, and you will work harder than you have ever worke ...

PART2 / VISION Zave continues by describing how he responded: In the past if business was slow, I would just shoot a photo for a ...

Zave’s comments reflect the fact that building a new body of work is indeed a true journey. Along the way you will have many opp ...

PART2 / VISION use for the cover, and what paper to print on. It seemed as if I could make decisions on everything but the conte ...

CHAPTER 9 Millicent Harvey’s Vision Quest In the world of spirit, a vision quest is a journey inward. It is a road taken in orde ...

PART2 / VISION an image that really worked. The control of the shoot was a big focal point for me. A few years later, Millicent ...

CHAPTER9 / MILLICENTHARVEY’SVISIONQUEST I started shooting with a Holga and directed myself to shoot different subjects than wha ...

PART2 / VISION Millicent began the tedious process of learning how to produce beautiful digital prints and sourced out a bookmak ...

CHAPTER 10 Vision: The Client’s Perspective For the last several years the photographer’s vision, his or her visual approach, ha ...

PART2 / VISION Before art is assigned to any photographer, the art director has defined the look of the campaign and that look i ...

CHAPTER10 / VISION: THECLIENT’SPERSPECTIVE Clearly, vision plus experience equal trust in buyers’ minds. In years past, assignme ...

PART2 / VISION A few years back, Volkswagen wanted to reposition its brand (value message), and after market research the decisi ...

MATCHING VISION AND PRODUCT The need to match vision and brand is repeated in the editorial and corporate markets as well. If yo ...

CHAPTER 11 The Gift of Choice One of the greatest gifts that you have been given as a freelance visual professional is the gift ...

CHAPTER11 / THEGIFT OFCHOICE seek with your clients? What does excellent service look like to you? Will you have a team? What wi ...

PART2 / VISION my clients choose me. My business stinks. I can’t help it if the assignment market is slipping, I can’t fight the ...

CHAPTER11 / THEGIFT OFCHOICE provide you an opportunity to work on a prestigious account, and, in addition, it offers an opportu ...