How to Succeed in Commercial Photography : Insights From a Leading Consultant

PART2 / VISION to the process of giving up your power. Choosing to invest in negative feelings has very clear ramifications and ...

PART III Team VISUAL IDEAS COMBINED WITH TECHNOLOGY COMBINED WITH PERSONAL INTERPRETATION EQUALS PHOTOGRAPHY. EACH MUST HOLD ITS ...

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CHAPTER 12 Agents, Marketing Assistants, Consultants: Who Is Right for You? Today’s market demands that photographers actively a ...

Creating an overall marketing plan Prospecting new client leads Sending and/or showing the portfolio Negotiating all assignment ...

You might be asking yourself at this point, “Why does a photographer with a vision and a client list need a rep?” The answer is ...

MARKETING ASSISTANTS In the past if you were not in the ad business or were not yet a seasoned, competitive talent with marketin ...

tasks related to marketing your studio that you choose to give to him or her, or that you have little time to do yourself. Gener ...

person, was very concerned that she would need to be something other than herself. I reassured her that she should indeed be tru ...

When choosing consultants, call them up and have a phone conversation with them. Ask them about their process and their experien ...

A consultant is a guide, a coach. Consultants give guidance, and it is up to the photographer to use the advice or not. A great ...

CHAPTER 13 The Realities of Representation In a perfect world clients would seek out visual talent to hire. Photographers would ...

Evaluate your current marketing tools (portfolios, mailing pieces, Web sites, e-mailers, and so on) and make sugges- tions that ...

proven record of success. Few are willing to break in a new talent, not even when the artist has a unique vision. Ralph Mennemey ...

from rep to rep, that’s a red flag that tells me to stay away, no matter how talented they are. I have learned not to invest my ...

CONTACTING REPS When you are ready to contact reps, be creative and organ- ized. This might be your most challenging marketing o ...

be considered is the sad truth that it takes timeto work your way into a person’s mind in a positive way—often a year or more. W ...

updates are a must. Outside of your meetings create a bit of space. Don’t constantly pepper your agent with calls. Choose instea ...

CHAPTER 14 The New Breed of Agent Talent reps have been around for the last thirty-five to forty years, and in that time the rul ...

of the mavericks who are pioneering new approaches to representation. BROKERING SUCCESSFUL RELATIONSHIPS “I want my talent to wi ...