How to Succeed in Commercial Photography : Insights From a Leading Consultant

their chosen subject area. Clients are asking photographers for images that are more lyrical than literal. Buyers are often seek ...

At the same time that stock agencies began to promote their top-shelf lines, royalty-free libraries arrived offering low- budget ...

challenging, as it pushes commercial photographers, forcing them to dig deeper into their creative pockets. STAY AHEAD OF THE CU ...

Your job is to be alert and to expect changes. As you observe a shift, assess whether the change you are witnessing is passing o ...

CHAPTER 18 Building a Print Book to Envy Photographers’ portfolios have always been their most important selling tools. The port ...

work, and you get the call asking you to send in your print book, as a job is pending. You choke as you realize that you have no ...

PART4 / TOOLS Photographers have lots of questions about the specifics of a portfolio, and often in the quest for answers they l ...

This fact distresses many shooters, but indeed it is a fact of life and needs to be accepted. Today’s buyers need to be taken by ...

PART4 / TOOLS than ever before, as more often it is not a relationship they are reinvesting in, it is a vision they are buying. ...

The Outside of Your Book Once you are on your way to developing the imagery in your new portfolio, you will need to begin to exp ...

PART4 / TOOLS hierarchy here and your work stands at the top. The structural part of the portfolio, or the house, should never r ...

cohesive body of work. I could not imagine being any happier. I truly had no idea how much the housing would complete my vision. ...

CHAPTER 19 Online Portfolios that Sell Y our Web site is not a place to dump your photos. Shocking but true: Many photographers ...

attention, lots of it. Internal and external effort is needed here, and many photographers will simply not show up to do the wor ...

Does Jonathan go on in-person visits with his print book? Absolutely, as much as possible. It’s interesting I find it much easie ...

Selina and my team had already journeyed into a vision quest to determine what works for me when creating my new print book. We ...

Imstepf continues, I was committed to shooting only food, and the challenge was to bring both types (plate and still life) of fo ...

marvelous sense, as the Web site branding reinforces professional consistency and builds a potential client’s confidence in us. ...

who are ready to throw your print books away, forget it. Don’t be fooled. Buyers on most mid-sized and high-end assignments stil ...

CHAPTER 20 20. Truth, Lies, and Self-Promotion Self-Promotion There is a ton of information available to photographers on the su ...