How to Succeed in Commercial Photography : Insights From a Leading Consultant

Was money your most important priority? Space? Your team? Recognition? What part of your bio did you write about the most? As yo ...

portfolio was not competitive and their efforts needed to be applied to developing a competitive body of work, one they would be ...

Consider creating service goals and making sure that every- one who works with you, from daily assistants to your monthly bookke ...

creative thought, which results in better creative work, which results in a better portfolio (online and print), which results i ...

CHAPTER 2 Do You Have aProduct to Sell? If I were at a party and the room was filled with photo- graphers, I would be the person ...

CHAPTER2 / DOYOUHAVE APRODUCT TOSELL? element that all of their work may rest upon. Agencies require not only great pictures but ...

PART1 / VALUES magazines, ad accounts, or collateral publications. They will always buy assignment photography, as their clients ...

While clients may be introduced to your style via a direct mail or e-mail piece, it is your print portfolio and online gallery t ...

PART1 / VALUES Please! Here is the truth. A mailer may be an introduction or reminder, a Web site may be a deep first glance, bu ...

photographer the type that you are indeed looking for from buyers? If you answered “no” to any of these questions... get to work ...

CHAPTER 3 Defining Your Visual Value If you could hear the messages on my phone service, you would get a bird’s-eye view of the ...

CHAPTER3 / DEFININGYOURVISUALVALUE intelligent pricing are what clients consider when buying assignment photography. Crafting a ...

PART1 / VALUES Both David and Rob can be described as “lifestyle” shooters. However, their visual approaches differ hugely. Rob’ ...

BE A CLIENT In order to begin creating your positioning statement, pre- tend you are the client. Look at your current portfolio ...

PART1 / VALUES from the next. You need to give them the description that will set you apart. You need to show your visual value. ...

Then add the howby looking at the similarities among the descriptive words on your Post-it notes. These words begin to define yo ...

CHAPTER 4 The Service Component In today’s marketplace the concept of supply and demand has never meant more. Clients have treme ...

Client conference areas are in a quiet section of the space, and there is a digital workstation for them to use. While the physi ...

PART1 / VALUES Sometimes, whatever it takes has little to do with the actual shot. A young art director worked with Michael on a ...

You will need to establish your own philosophy. Whether you are an established pro or just beginning your career, you need to de ...