Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

The Meeting Manager.By Meeting Professionals International, 1950 Stem- mons Freeway, Dallas, TX 75207. Meeting News.By Gralla Pu ...

Information Strategies.Electronic marketing, consulting, informa- tion design, Web assistance, organizational development for in ...

Eager, B., and McCall, C. (1999). The Complete Idiot’s Guide to Online Marketing.QUE. Fried, K., Goldblatt, J., and Rutherford-S ...

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Index Accommodations, cost of, 30–31 Account codes, 88 Advertising: association events, 113–116 audience, 44–45 budget, 87, 88, ...

Bcentral.com, 71 Bernays, Edward, 16–17 Bernays Award, 16 Best Practices in Modern Event Management (Goldblatt), 23 Billboards, ...

Cost per thousand impressions (CPM), 67 Costs: budget and, 86 competitive, 19–20 indirect, 87 printing, 87, 88, 113 Web marketin ...

Event marketing (cont’d) budget.SeeBudget for corporations. SeeCorporate events electronic.SeeElectronic marketing evaluation of ...

IEG (International Events Group), 91, 96, 97 Impact International, 4 Incentives: advertising of, 115 corporate programs, 138–139 ...

Musical events, 14, 156, 174 Net-Marketing: Your Guide to Profit and Success on the Net, 61 Net Results: Web Marketing That Work ...

Raffle, as closing event, 32 Rate of return on event marketing (ROEM), 89 RealNames, 67 Recognition programs, 131 Regional event ...

Sports events (cont’d) promotions at, 3–4 public relations for, 149–150 sponsorship of, 91, 92 weather in, 153–154 Spouse and yo ...