Strategic Planning in the Small Business

Unit 1 HO 1-2 (continued) Define Role of Small Business in the Industry " How well do small businesses prosper in the industry? ...

Unit 1 HO 1-2 (continued) " How profitable and competitive are the product prices? " What levels of inventory will the business ...

Unit 1 HO 1-2 (continued) SECTION II: MARKETING PLAN 54 ...

Unit 1 HO 1-2 (continued) CUSTOMERS Define Customers " If business: What industry? What annual sales volume? How many employees? ...

Unit 1 HO 1-2 (continued) COMPETITION Describe Major Competitors e Name, Address, Telephone Compare the Business to Its Major Co ...

Unit 1 HO 1-2 (continued) MARKETING STRATEGY Describe Promotional Strategy * What advertising media will be used? " What days of ...

Unit 1 HO 1-2 (continued) SECTION III: OPERATIONAL PLAN 58 ...

Unit 1 HO 1-2 (continued) LOCATION Describe Location * What is the address of the business? * What features make the location ...

Unit 1 HO 1-2 (continued) SUPPLIERS Equipment " What equipment will you need? Where are the potential suppliers? * Will you b ...

Unit 1 HO 1-2 (continued) Inventory " How much inventory should be in stock? How does the cost affect this? " How will you know ...

Unit 1 HO 1-2 (continued) " What will required benefits cost? Social Security contributions Federal and state unemployment tax ...

Unit 1 HO 1-2 (continued) SECTION IV: MANAGEMENT 63 ...

Unit 1 HO 1-2 (continued) ORGANIZATIONAL STRUCTURE Identify Owners and Key Employees " What form of business does the business ...

Unit 1 HO 1-2 (continued) " Who is the banker? " Who are other key outsiders? Describe Special Services/Assis,nce Provided " A ...

Unit 1 HO 1-2 (continued) * How often will financial reports be prepared? Be received? Be audited? LEGAL ISSUES Identify the F ...

Unit 1 HO 1-2 (continued) Controlling Risks * What policies can you make to control risks? " What insurance will you buy to con ...

Unit 1 HO 1-2 (continued) SECTION V: FINANCIAL PLAN 68 ...

Unit 1 HO 1-2 (continued) FINANCIAL PLAN Prepare and Explain the "Sources and Applications of Financing" Report " How much mone ...

Unit l HO 1-3 Recommended CBA Strategic Plan Outline Table of Contents 2. Executive Summary This should be a brief statement w ...

Unit 1 HO 1-3 (continued) * What is the size of the market, and what are the major trends impacting the market? (External) " ...