eMarketing: The Essential Guide to Online Marketing
Saylor URL: http://www.saylor.org/books Saylor.org http://www.DisplayURL.com Refer to Chapter 7 "Pay per Click Advertising" for ...
Saylor URL: http://www.saylor.org/books Saylor.org Google’s tutorial on dynamic keyword insertion has the following examples tha ...
Saylor URL: http://www.saylor.org/books Saylor.org http://www.BestDealer.com Advertisement 3. Keyword: motorola razor silver Bra ...
Saylor URL: http://www.saylor.org/books Saylor.org 14.4 Long Copy LEARNING OBJECTIVE Know what long copy is and how it should b ...
Saylor URL: http://www.saylor.org/books Saylor.org Use a consistent and easy-to-recognize sender alias—the “from” field—so that ...
Saylor URL: http://www.saylor.org/books Saylor.org The following are guidelines for using key phrases on a Web page: Remember th ...
Saylor URL: http://www.saylor.org/books Saylor.org Meta Keywords The meta keywords are a list of the words and phrases that are ...
Saylor URL: http://www.saylor.org/books Saylor.org Why should you avoid requiring the user to scroll many times to read a page o ...
Saylor URL: http://www.saylor.org/books Saylor.org For example, in 2009, “unfriend” was voted the word of the year by the editor ...
Saylor URL: http://www.saylor.org/books Saylor.org Things to Avoid Even if you are a brilliant copywriter, the moment you stop s ...
Saylor URL: http://www.saylor.org/books Saylor.org 14.5 Reference Rand Fishkin, The Beginner’s Guide to SEO, SEOmoz, February 25 ...
Saylor URL: http://www.saylor.org/books Saylor.org Chapter 15 Web Analytics and Conversion Optimization 15.1 Introduction Pictur ...
Saylor URL: http://www.saylor.org/books Saylor.org However, as Web sites became more complex, and as more people had access to t ...
Saylor URL: http://www.saylor.org/books Saylor.org 15.2 How It Works LEARNING OBJECTIVES Learn the basic fundamentals of Web an ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 15.1 Funnel Analysis For example, on a hotel Web site, the ultimate go ...
Saylor URL: http://www.saylor.org/books Saylor.org Event 1. Perform a search for available dates for hotels in the desired area ...
Saylor URL: http://www.saylor.org/books Saylor.org Increase readership and level of interest Increase time visitors spend on We ...
Saylor URL: http://www.saylor.org/books Saylor.org The foundation of successful analysis and optimization is to determine campa ...
Saylor URL: http://www.saylor.org/books Saylor.org 15.3 Tracking and Collecting Data LEARNING OBJECTIVE Understand why tracking ...
Saylor URL: http://www.saylor.org/books Saylor.org Log-File Analysis In terms of log-file analysis, you should know the followin ...
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