eMarketing: The Essential Guide to Online Marketing
Saylor URL: http://www.saylor.org/books Saylor.org Chapter 16 Mobile Marketing 16.1 Introduction The mobile phone is a small gad ...
Saylor URL: http://www.saylor.org/books Saylor.org [1] Tomi Ahonen, Tomi Ahonen Almanac 2010: The Mobile Telecoms Industry Annua ...
Saylor URL: http://www.saylor.org/books Saylor.org 16.2 Why the Mobile Phone? LEARNING OBJECTIVE Understand how mobile marketin ...
Saylor URL: http://www.saylor.org/books Saylor.org The Mobile Phone Is Always Carried What do you take with you when you leave y ...
Saylor URL: http://www.saylor.org/books Saylor.org There are also a number of services that turn the mobile into a virtual walle ...
Saylor URL: http://www.saylor.org/books Saylor.org phone users have far less anonymity than Internet users. Even though at least ...
Saylor URL: http://www.saylor.org/books Saylor.org Use of more advanced features of phones can require an extensive education pr ...
Saylor URL: http://www.saylor.org/books Saylor.org [4] Alan Moore, “The Glittering Allure of the Mobile Society,” white paper, S ...
Saylor URL: http://www.saylor.org/books Saylor.org 16.3 Mobile Phones: More than Phone Calls LEARNING OBJECTIVE Learn about the ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 16.1 Features of a Mobile Phone How to Reach Your Audience Just as the ...
Saylor URL: http://www.saylor.org/books Saylor.org ormultimedia message service (MMS) to send graphics, audio, photos, and video ...
Saylor URL: http://www.saylor.org/books Saylor.org 16.4 Short Message Service (SMS) LEARNING OBJECTIVES Understand short messag ...
Saylor URL: http://www.saylor.org/books Saylor.org Cover2Go’s innovative use of mobile phone technology makes insurance incredib ...
Saylor URL: http://www.saylor.org/books Saylor.org offers in stores or information about upcoming events. On many phones, prospe ...
Saylor URL: http://www.saylor.org/books Saylor.org Entering Competitions Requiring less data-entry time than entries by postcard ...
Saylor URL: http://www.saylor.org/books Saylor.org KEY TAKEAWAYS SMS (short message service) can be sent from one phone to anot ...
Saylor URL: http://www.saylor.org/books Saylor.org 16.5 Multimedia Message Service LEARNING OBJECTIVES Learn what MMS (multimed ...
Saylor URL: http://www.saylor.org/books Saylor.org Outdoor display advertising can be fitted to send Bluetooth messages to peopl ...
Saylor URL: http://www.saylor.org/books Saylor.org USSD is exceptionally useful as self-service customer service and is attracti ...
Saylor URL: http://www.saylor.org/books Saylor.org EXERCISES Can you think of an example of when a marketer may want to use USS ...
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