eMarketing: The Essential Guide to Online Marketing
Saylor URL: http://www.saylor.org/books Saylor.org Web site analytics packages can be used to measure most, if not all, eMarketi ...
Saylor URL: http://www.saylor.org/books Saylor.org Page views. The number of times a page was successfully requested. Visit or ...
Saylor URL: http://www.saylor.org/books Saylor.org Visit duration. The length of time in a session. Referrer. The URL (uniform ...
Saylor URL: http://www.saylor.org/books Saylor.org important metrics that you measure! There are a few exceptions, but a high bo ...
Saylor URL: http://www.saylor.org/books Saylor.org o KPIs (key performance indicators), which are either counts or ratios EXERCI ...
Saylor URL: http://www.saylor.org/books Saylor.org 15.4 Analyzing Data LEARNING OBJECTIVE Gain an understanding of data analysi ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 15.2 The Trinity Approach to Analytics Source: Adapted from http://www ...
Saylor URL: http://www.saylor.org/books Saylor.org For example, consider the keywords a user might use when searching for a hote ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 15.3 Analyzing Each Step in the Conversion Process Figure 15.3 "Analyz ...
Saylor URL: http://www.saylor.org/books Saylor.org Multivariate testing Listening labs Single page heat maps A/B Split Testing ...
Saylor URL: http://www.saylor.org/books Saylor.org Subject lines and copy style for e-mails Color, font size, and image size fo ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 15.4 A Heat Map on Crazy Egg It produces information that helps you kn ...
Saylor URL: http://www.saylor.org/books Saylor.org factors are often so glaringly obvious that one tends to miss them or so smal ...
Saylor URL: http://www.saylor.org/books Saylor.org Segmentation Every visitor to a Web site is different, but there are some way ...
Saylor URL: http://www.saylor.org/books Saylor.org Tools of the Trade The very first thing you need when it comes to Web analyti ...
Saylor URL: http://www.saylor.org/books Saylor.org marketers should let these numbers make the decisions. Never assume the outco ...
Saylor URL: http://www.saylor.org/books Saylor.org 15.5 Case Study: Firefox 3 Web sites with high volumes of traffic have the op ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 15.6 Firefox 2 Download Available for Free fromhttp://www.mozilla.com/ ...
Saylor URL: http://www.saylor.org/books Saylor.org With the new download page, the download button is in the same basic design, ...
Saylor URL: http://www.saylor.org/books Saylor.org 15.6 References Jason Burby, Angie Brown, and the WAA Standards Committee, “W ...
«
14
15
16
17
18
19
20
21
22
23
»
Free download pdf