eMarketing: The Essential Guide to Online Marketing
Saylor URL: http://www.saylor.org/books Saylor.org principle of e-CRM is to remember that technology should be used to enable cu ...
Saylor URL: http://www.saylor.org/books Saylor.org Customer-centric and Customer Driven It is one thing to place the customer at ...
Saylor URL: http://www.saylor.org/books Saylor.org Analytical CRM analyzes data collected by a business to determine information ...
Saylor URL: http://www.saylor.org/books Saylor.org Technology can be used to allow an online business to interact personally wi ...
Saylor URL: http://www.saylor.org/books Saylor.org 17.3 Putting a Value on Customer Relationship Management LEARNING OBJECTIVE ...
Saylor URL: http://www.saylor.org/books Saylor.org calculated over the lifetime of the customer relationship. However, referrals ...
Saylor URL: http://www.saylor.org/books Saylor.org much time and effort invested in each customer relationship, how can this be ...
Saylor URL: http://www.saylor.org/books Saylor.org “Zappos is the best company in America.” “Zappos is pretty amazing...you can ...
Saylor URL: http://www.saylor.org/books Saylor.org [1] Nicole Lewis, “Marrying CRM to a New Definition of Loyalty,” InsideCRM, O ...
Saylor URL: http://www.saylor.org/books Saylor.org 17.4 Using Customer Relationship Management to Inform Your eMarketing Tactics ...
Saylor URL: http://www.saylor.org/books Saylor.org The use of social media is based on customer needs and preferences. Online re ...
Saylor URL: http://www.saylor.org/books Saylor.org 17.5 Technology and Customer Relationship Management LEARNING OBJECTIVE Unde ...
Saylor URL: http://www.saylor.org/books Saylor.org Call centers Technology such as VoIP (voice over Internet protocol) means tha ...
Saylor URL: http://www.saylor.org/books Saylor.org Customer-initiated IM involves indicating clearly to a customer that the IM c ...
Saylor URL: http://www.saylor.org/books Saylor.org Analyzing Data One of the most powerful features of interactions and transact ...
Saylor URL: http://www.saylor.org/books Saylor.org doesn’t: for example, the customer knows which books were purchased as gifts ...
Saylor URL: http://www.saylor.org/books Saylor.org Think of examples of business categories that would be appropriate for the e ...
Saylor URL: http://www.saylor.org/books Saylor.org 17.6 Case Study: Virtual Works and PG Glass Like many service industries, the ...
Saylor URL: http://www.saylor.org/books Saylor.org available via a password and user identification protocol to PG Glass franchi ...
Saylor URL: http://www.saylor.org/books Saylor.org What elements of this CRM program make it more efficient and effective? ...
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