Persuasive Communication - How Audiences Decide. 2nd Edition
164 Understanding Rational Decision Making Graphs Quantitative information is often easier for audiences to comprehend when it i ...
Aids to Audience Decision Making 165 Section Headings Like good titles, good section headings not only attract attention, they a ...
166 Understanding Rational Decision Making can also enhance comprehension and recall. Such overviews aid comprehension because t ...
Aids to Audience Decision Making 167 members, their effectiveness varied signifi cantly. The number of Chamber members who paid ...
168 Understanding Rational Decision Making REVISED MAILING ...
Aids to Audience Decision Making 169 Captions for Images Similar to the way titles and headings aid text comprehension by activa ...
170 Understanding Rational Decision Making Task-Based Section Headings Task-based section headings refl ect the structure and co ...
Aids to Audience Decision Making 171 If the audience needs to perform a task that requires them to act in a particular way, a li ...
172 Understanding Rational Decision Making decisions when the layout of a text makes the more important pieces of information in ...
Aids to Audience Decision Making 173 is mentioned in Sentence 2 near the beginning. The second step is spread throughout the par ...
174 Understanding Rational Decision Making Attribute-Based Organization for Decision Making When the audience’s task is to make ...
Aids to Audience Decision Making 175 Although attribute-based processing affords many advantages, most audience members, espe- c ...
176 Understanding Rational Decision Making particular bias: Consumers have a bias for products presented in the far right-hand c ...
Aids to Audience Decision Making 177 Meeting face-to-face at the beginning of an engagement.^335 The more a dispersed group rel ...
178 Understanding Rational Decision Making a mortgage and are more likely to select higher risk, adjustable-rate mortgage produc ...
Aids to Audience Decision Making 179 Audiences tend to discount or ignore any comparative information they have to memorize, inf ...
180 Understanding Rational Decision Making Easy-to-Compare Slot Values Audiences will integrate information more accurately and ...
Aids to Audience Decision Making 181 persuasiveness of those arguments.^404 Irrelevant information added to product benefi ts in ...
182 Understanding Rational Decision Making information. The revision adds a heading to the fi rst paragraph that allows an audie ...
Aids to Audience Decision Making 183 2 Krajewski, L. A. ( 1979). Effectiveness of the inductive and the deductive organizational ...
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