Persuasive Communication - How Audiences Decide. 2nd Edition
Stimulus recognized?Get frustrated Ye s 1 Perception Stimulus interesting? Focus attention elsewhere Ye s 2 Attention Stimulus u ...
Cognitive Processes in Audience Decision Making 105 Most of the basic steps of the model have been proposed previously by other ...
106 Understanding Rational Decision Making group level is “the degree to which information, ideas, or cognitive processes are sh ...
Cognitive Processes in Audience Decision Making 107 of presenters are far from passive even while they are sitting quietly, list ...
108 Understanding Rational Decision Making FIGURE 3.4 Lateral View of the Brain’s Left Hemisphere FIGURE 3.5 Medial View of the ...
Cognitive Processes in Audience Decision Making 109 Lexical access of both written and spoken words also takes place in three re ...
110 Understanding Rational Decision Making Listeners’ Perception of Speech Much like the way reading audiences perceive text, li ...
Cognitive Processes in Audience Decision Making 111 they perceive the “l” sound. By the time they perceive the “f ” sound, there ...
112 Understanding Rational Decision Making rate, but they were able to recognize 93% at a two-second exposure rate.^67 Recogniti ...
Cognitive Processes in Audience Decision Making 113 Attention Audiences sense and perceive much more information peripherally th ...
114 Understanding Rational Decision Making were given special headphones to wear that allowed them to hear two different convers ...
Cognitive Processes in Audience Decision Making 115 example, for most audience members simultaneously reading a newspaper and li ...
116 Understanding Rational Decision Making temporal lobe (see Figure 3.4 , p. 108).^104 Structural disconnection of these two re ...
Cognitive Processes in Audience Decision Making 117 potential subscribers out of this group, these three categories. And they ha ...
118 Understanding Rational Decision Making Similar to reading audiences, listening audiences usually forget the specifi c words ...
Cognitive Processes in Audience Decision Making 119 Schema Activation Schema Activation in Decision Making and Discourse Compreh ...
120 Understanding Rational Decision Making readers are told they will read a particular genre, they will activate a schema of th ...
Cognitive Processes in Audience Decision Making 121 asked to think aloud and guess the theme of a short technical passage as the ...
122 Understanding Rational Decision Making mishear the rest of the information in the word problem as they tried to make the inf ...
Cognitive Processes in Audience Decision Making 123 locate slot values in a text, they may fi ll empty schema slots with default ...
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