Persuasive Communication - How Audiences Decide. 2nd Edition
84 Understanding Rational Decision Making How convenient is their location? What customer service and ambiance do they provide? ...
Types of Audience Decisions 85 budgetary committees in hospitals worldwide when committing resources to health technol- ogy incl ...
86 Understanding Rational Decision Making On the next page is a salary request from a manager in an engineering fi rm to his upp ...
Types of Audience Decisions 87 salary increase, the manager’s impact on the operation of the fi rm, the fi nancial benefi t the ...
88 Understanding Rational Decision Making Borrowing Decisions: Responses to Offers of Loans Audiences, such as consumers and CFO ...
Types of Audience Decisions 89 When CFOs make borrowing decisions, they are most concerned about maintaining the fi rm’s fi nanc ...
90 Understanding Rational Decision Making REVISED FIRST PAGE OF A LOAN APPLICATION FORM ...
Types of Audience Decisions 91 Audience Decisions About Organizational Policies Audience members, acting as policy makers, make ...
92 Understanding Rational Decision Making The Infl uence of External Groups on Policy Decisions Sometimes it’s important for a g ...
Types of Audience Decisions 93 Organizational Decision Criteria for Policy Decisions The following list of questions provides a ...
94 Understanding Rational Decision Making saw in the Dutch case, different department heads within the same organization focus o ...
Types of Audience Decisions 95 8 Goold, M. (1996). The (limited) role of the board. Long Range Planning , 29 (4), 572–575. Helme ...
96 Understanding Rational Decision Making 32 Behrman, D. N., Bigoness, W. J., & Perreault Jr, W. D. (1981). Sources of job r ...
Types of Audience Decisions 97 52 Blewitt, J. C. (2015). A time of crisis is a time of opportunity for organizations: A strategi ...
98 Understanding Rational Decision Making Conger, J. A., Kanungo, R. N., Menon, S. T., & Mathur, P. (1997). Measuring charis ...
Types of Audience Decisions 99 84 Bruns, V., & Fletcher, M. (2008). Banks’ risk assessment of Swedish SMEs. Venture Capital ...
100 Understanding Rational Decision Making 105 Taggart, B. M. (1993). An analysis of budget decision criteria and selected demog ...
Types of Audience Decisions 101 128 Doren, R. F., Trexler, J. C., Gottlieb, A. D., & Harwell, M. C. (2009). Ecological indic ...
VP of R&D starting his presentation to his firm’s board of directors: Okay. In as far as our middle sudser market goes, ther ...
Cognitive Processes in Audience Decision Making 103 Chapter 3 explores the thought processes, or cognitive processes, such as sc ...
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