Persuasive Communication - How Audiences Decide. 2nd Edition
64 Understanding Rational Decision Making On the following pages are résumé cover letters two MBA students produced as well as t ...
Types of Audience Decisions 65 SUCCESSFUL COVER LETTER FOR A RÉSUMÉ ...
66 Understanding Rational Decision Making ORIGINAL RÉSUMÉ WITH A RECRUITER’S COMMENTS PATTY R. SPEAKMAN 3905 Market Street 215-6 ...
Types of Audience Decisions 67 REVISED RÉSUMÉ Led team of marketing managers to redesign departmental structure. Increased custo ...
68 Understanding Rational Decision Making Employment Decisions: Responses to Recruiting Efforts Employment decisions are complem ...
Types of Audience Decisions 69 by the content in job advertisements than their stylistic features. Their less experienced coun- ...
70 Understanding Rational Decision Making How the audience perceives an organization’s response to a crisis is critical to retai ...
Types of Audience Decisions 71 (see comment 7), “How will the affected staff be assisted?” (see comment 12), and “What guar- ant ...
72 Understanding Rational Decision Making Rallying Decisions: Responses to Attempts to Inspire and Lead Audience members, acting ...
Types of Audience Decisions 73 also serve as an outline for the documents and presentations principals produce in order to elici ...
74 Understanding Rational Decision Making devotion— [Criterion 5. The task ahead will not be easy.] that we here highly resolve ...
Types of Audience Decisions 75 The specifi c criteria used to make investment decisions depends on both the investment and the a ...
76 Understanding Rational Decision Making Table 2.5 displays some of the think-aloud comments of two real-world audience members ...
I don’t know why they’re using a sales multiple of fi ve times instead of an operating multiple and adjusted cash fl ow. They d ...
78 Understanding Rational Decision Making as he read a fi nancial analyst’s stock research report on a recently listed chemical ...
Types of Audience Decisions 79 bankers favor objective information about the borrower’s past profi tability over subjective info ...
80 Understanding Rational Decision Making Although specifi c decision criteria vary depending on the audience and the product or ...
Types of Audience Decisions 81 ORIGINAL DIRECT MAIL LETTER PFA Price Financial Associates One Franklin Center, P.O. Box 711, Las ...
82 Understanding Rational Decision Making REVISED DIRECT MAIL LETTER ...
Types of Audience Decisions 83 Sourcing Decisions: Responses to Offers From Vendors Audiences who want to choose the best suppli ...
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