Persuasive Communication - How Audiences Decide. 2nd Edition
FIGURE 3.10 Viewers’ Eye-Fixation Patterns Reveal the Information They Wish to Find Source: Yarbus (1967, p. 174) ...
Cognitive Processes in Audience Decision Making 125 Viewers of graphs, like readers and viewers of images, may conduct either ty ...
126 Understanding Rational Decision Making When conducting an attribute-based search, audience members compare the fi rst altern ...
Cognitive Processes in Audience Decision Making 127 to invest in a fi rm (Firm A), the investment offi cer fi rst compared Firm ...
128 Understanding Rational Decision Making Audiences also tend to recall information that is relevant to their decisions in an a ...
Cognitive Processes in Audience Decision Making 129 consumers to consider one attribute of the alternatives presented to them—su ...
130 Understanding Rational Decision Making weight rule. The difference is that they do not weight the relative importance of eac ...
Cognitive Processes in Audience Decision Making 131 Sometimes, when faced with a large number of alternatives, audience members ...
132 Understanding Rational Decision Making Notes 1 Stratman, J., & Young, R. O. (1986, April). An analysis of novice manager ...
Cognitive Processes in Audience Decision Making 133 20 See n7, Newell & Simon (1972), p. 11. 21 Anderson, J. R. (2000). Cogn ...
134 Understanding Rational Decision Making 38 McDonald, S. A. (2006). Parafoveal preview benefit in reading is only obtained fro ...
Cognitive Processes in Audience Decision Making 135 51 Hyönä, J., Lorch Jr, R. F., & Kaakinen, J. K. (2002). Individual diff ...
136 Understanding Rational Decision Making 70 Nickerson, R. S. (1968). On long-term recognition memory for pictorial material. P ...
Cognitive Processes in Audience Decision Making 137 92 Janiszewski, C. (1988). Preconscious processing effects: The independence ...
138 Understanding Rational Decision Making Mason, R. A., & Just, M. A. (2006). Neuroimaging contributions to the understandi ...
Cognitive Processes in Audience Decision Making 139 133 Kunen, S., Green, D., & Waterman, D. (1979). Spread of encoding effe ...
140 Understanding Rational Decision Making 153 Chi, M. T. H., & Ohlsson, S. (2005, p. 377). Complex declarative learning. In ...
Cognitive Processes in Audience Decision Making 141 172 Budd, D., Whitney, P., & Turley, K. J. (1995). Individual difference ...
142 Understanding Rational Decision Making 196 Nodine, C. F., Locher, P. J., & Krupinski, E. A. (1993). The role of formal a ...
Cognitive Processes in Audience Decision Making 143 221 Jacoby, J., Morrin, M., Jaccard, J., Gurhan, Z., Kuss, A., & Maheswa ...
«
3
4
5
6
7
8
9
10
11
12
»
Free download pdf