SEO-for-Beginners
Within this section, Google details that “Ambiguous queries without a clear user intent or dominant interpretation” cannot achie ...
QUERIES WITH MULTIPLE MEANINGS Due to the diversity of language, many queries have more than one meaning – for example, [Apple] ...
The dominant interpretation is what most users mean when they search for a specific query. Google search raters are told explici ...
DO – KNOW – GO Do, Know, Go is a concept that search queries can be segmented into three categories: Do, Know, and Go. These cla ...
Mobile search surpassed desktop search globally in May 2015 in the greater majority of verticals. In fact, a 2017 study indicate ...
As a result, Google is currently estimating that 15% of the queries it’s handling on a daily basis are new and have never been s ...
A “know” query is an informational query, where the user is wanting to learn about a particular subject. Know queries are closel ...
A pure informational query can range from [how long does it take to drive to London], to [gabriel macht imdb]. To a certain exte ...
Rich snippets and special content results blocks (i.e., featured snip- pets) have been a main part of SEO for a while now, and w ...
GO (NAVIGATIONAL QUERIES) “Go” queries are typically brand or known entity queries, where a user is looking to go to a specific ...
DEFINING INTENT IS ONE THING, USER JOURNEYS ANOTHER For a long time, the customer journey is a staple activity in planning and d ...
We assume that users know exactly what they want to do, but mobile and voice search has introduced a new dynamic to our daily li ...
THE INTENT CAN CHANGE, RESULTS & RELEVANCY CAN TOO Another important thing to remember is that search intent and the results ...
Before the attack, searching for terms like [ddos] or [dns] produced results from companies like Incapsula, Sucuri, and Cloudfla ...
MACHINE LEARNING & INTENT CLASSIFICATION If, over time, a large number of websites produce different content and influence u ...
10 44 FREE TOOLS TO HELP YOU FIND WHAT PEOPLE SEARCH FOR ANNA CROWE AUTHOR ...
As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind- boggling if you’re a begi ...
That’s where this article comes in. I’m spilling my top tool picks for those looking to improve their SEO repertoire. If you’re ...
WHAT PEOPLE SEARCH FOR Where do you look for news stories or trending topics? There are so many excellent tools that help SEO ma ...
How do I find these answers? With some ah-mazingly awesome free tools. Here are 45 of my favorite tools that can help SEO noobs ...
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