SEO-for-Beginners
It’s the SEO professional’s job to determine which pages present the most value – the biggest opportunities for gain – at any gi ...
HOME PAGE The home page is usually one of the single most visited pages of any website and, just as often, the first page a vi ...
Many SEO pros make the mistake of trying to optimize home pages for the business’s primary product or service. This strategy can ...
Getting rankings only presents the opportunity to get the clicks. What do searchers see in the search results? Does it compel se ...
ABOUT US PAGE Studies have proven that visitors who have seen a site’s About Us page are more likely to convert than those tha ...
Any industry- or product-related keywords that are qualified with company, business, agency, firm, office, bureau, or similar ty ...
CONTACT US PAGE There is pretty much only one reason a visitor will intentionally navigate to a Contact Us page: They want you ...
Most importantly: Make it easy for visitors to contact you. This is a primary engagement page. If too many people visit your Con ...
PRODUCT CATEGORY & SUB-CATEGORY PAGES Product category and sub-category page optimization provide fantastic SEO opportunit ...
I agree that you don’t want your content to push the products down the page. Visitors need to see the products without scrolling ...
PRODUCT DETAIL PAGES When a visitor is in the shop phase of the sales cycle, they will visit a lot of product detail pages. Wh ...
Beyond that, you want to make sure the page contains the relevant types of information. And this is where keyword research becom ...
The trade-off could mean lower rankings on category pages in lieu of higher rankings on the product pages, or vice versa. It’s u ...
FAQ PAGES In the age of Google, answer boxes, help, and FAQ pages have become more important than ever. While you always want ...
BLOG CATEGORY & TAG PAGES Every blog needs to have categories that each post goes into. You can, if you wish, take that a ...
BLOG POSTS Every site has a limit to the number of pages that can be added before it gets overly cluttered and begins to inter ...
Hubspot adds a simple CTA right in the text of the blog post conclusion. 9 ESSENTIAL TYPES OF WEBPAGES EVERY SEO PRO NEEDS TO KN ...
PDFS OK, so technically, these aren’t webpages, but PDFs are often a part of providing valuable information to your visitors, a ...
CONCLUSION If your site has other pages not mentioned here, don’t assume that means they’re not important. Remember, every page ...
15 HOW LONG DOES SEO TAKE? JEREMY KNAUFF AUTHOR ...
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