SEO-for-Beginners
STRATEGY BEGAT TACTICS BEGAT STRATEGY If I were to put the correlation of strategy to tactics into biblical terms – particularly ...
But that is by no means the complete strategy. You have to look at each tactic and ask how you will use it to achieve the establ ...
And yet again, some of these tactics also require a strategy of their own: What format will your titles and descriptions follow? ...
You’ve probably heard it said, “if you aim at nothing, you’ll hit it every time.” This is the essence of digital marketing witho ...
STRATEGY ALWAYS COMES FIRST If you ask me now what the difference between a strategy and a tactic is, I’d say a strategy is an a ...
8 GOOGLE WEBMASTER GUIDELINES: EVERYTHING YOU NEED TO KNOW & UNDERSTAND BRIAN HARNISH AUTHOR ...
Google’s Webmaster Guidelines are fundamental to achieving sustainable SEO results using techniques that are in line with Google ...
For the most part, the guidelines are cut-and-dry. But, you do need to review the guidelines on a regular basis because Google d ...
WHAT ARE THE GOOGLE WEBMASTER GUIDELINES? Webmaster guidelines are more general best practices that will allow you to build your ...
If that were not enough, using these techniques can also cause a manual action to be levied against your site. These guidelines ...
MAKE SURE YOUR KEYWORDS ARE RELEVANT Your site should be easily discoverable. One way to determine key- word relevance is to exa ...
You have a site that has zero keywords. The client has given you a list of keywords, and you want to optimize the site for those ...
MAKE SURE THAT PAGES ON YOUR SITE CAN BE REACHED BY A LINK FROM ANOTHER FINDABLE PAGE Google recommends that all pages on your s ...
A siloed website architecture is best because this helps reinforce topical relevance of pages on your site and arranges them in ...
LIMIT THE QUANTITY OF LINKS ON A PAGE TO A REASONABLE NUMBER In the past, Google is on record saying that you shouldn’t use more ...
It’s not unreasonable to assume that Google uses quantities of links as a spam signal. If you want to link over and over again, ...
USE THE ROBOTS.TXT FILE TO MANAGE YOUR CRAWL BUDGET Crawl budget optimization is an important part of making sure that Google ca ...
You run into a site that has the following line in its robots.txt file: Disallow: / This means that the robots.txt file is disal ...
CREATE A USEFUL, INFORMATION-RICH SITE & WRITE PAGES THAT CLEARLY AND ACCURATELY DESCRIBE YOUR CONTENT As their guidelines s ...
The competition analysis should reveal: What other sites are writing about. How they are writing about those topics. How their s ...
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