Social Media Marketing_ 7 books - Charles Edwards

fewer than 1,000 people and more than 2 million people, so the rule of thumb is that there is no rule of thumb). If you are just ...

Chapter 8. Budgeting and A/B Testing Budgeting Facebook gives you plenty of tools to plan and manage your advertising budget. Se ...

consistent relationship with the audience, your consumers know what they can expect from your business. This will help them buil ...

A/B Testing After you’ve figured out all the variations you can test, then it's time to run your campaigns. You should probably ...

Some will perform, some will not. Turn off all ads that don’t perform. Any ad that has a cost per result of more than $1 after ...

Chapter 9. Lookalike Audiences So far, we’ve seen many powerful features that are available to Facebook advertisers. You can tar ...

In the old days he might have told us to get lost, but today you can assure him that you’re not actually going to contact a sing ...

Conversion rates using lookalike audiences can be astoundingly good, which means that the cost per result will be remarkably che ...

Approaching Others for Data Believe it or not, you may be able to get other people to share their data. You can put together a n ...

Uploading Your Data Go to the Facebook Ads Manager drop-down menu. Select All Tools, and then click on Audiences. This will brin ...

to specify some more information including location and audience size. Audience size is given as a percentage, I opt for 10%. ...

Other Sources When you start off creating a custom audience, you will see two options, we explored custom audience with LTV in t ...

● Expand the audience You’ll want to expand the audience. This is a new set of people that Facebook gathers that match the peopl ...

Page Likes You can also use page likes to generate a lookalike audience. The steps are similar but let’s quickly have a look. Th ...

The impact of the Lookalike audience To get an understanding of what this is about let's roll back to advertising from scratch. ...

they are going to work like gangbusters! Conversion rates are going to go through the roof. With that happening the cost to acqu ...

Chapter 10. The Facebook Pixel If you want to use Facebook ads, there is one important tool you must start using immediately. Th ...

The Benefits of Facebook Pixel What is Facebook Pixel? Facebook Pixel is a simple code which can be included on your website. It ...

Uses of Facebook Pixel Even if you haven’t started using Facebook ads, you must install Facebook Pixel immediately. It will star ...

email sign-ups or product purchases. By using this data, you can also optimize your ads based on the value. You can track data r ...