SEO: Search Engine Optimization Bible
information by clicking one of the ad groups listed in the Ad Groupcolumn. When you click an ad group, you’re taken to a page th ...
Now let’s go back to the top-level Campaigns page. When you’re ready to create a new campaign, you can click the Create Campaign ...
Even though you can’t customize Yahoo!’s reports, there’s a good selection of reports available to you. The main report on the R ...
major difference between the two engines is that Yahoo requires a minimum bid of $.10 for each keyword, whereas Google’s minimum ...
One thing you’ll notice that’s a little different in the adCenter campaign creation process is the abil- ity to target even your ...
Research Maintaining a PPC campaign means constantly researching new keywords. The Research tab in adCenter gives you the option ...
Reports The final tab in the adCenter dashboard is the Reports tab. Like Yahoo! and Google, this tab contains reporting capabili ...
Y ou may remember that back in Chapters 3 and 6 we covered some of the HTML tags most commonly used in SEO. These included title ...
What’s So Important About Site Tagging? You must be thinking that for site tagging to be addressed in this book three times it m ...
When you’re using an attribute from a CSS, however, it’s easy enough to incorporate it into your web page. The following is a sn ...
<LI>List item oneis the first item in your list. <LI>List item twois the next item in your list. <LI>List item ...
Your URL with the <nofollow>tag could also look like this because it doesn’t matter where in the link tag that you put the ...
TABLE 11.1 Normal, Frames, Comparison Normal Page Frame Page Frame Page with <noframes>Ta g <HTML> <HTML> < ...
To use a table summary tag it should be inserted in your table code before the table caption tag. It should look something like ...
Tagging: Social Bookmarking T agging used to refer just to the tags that you placed in your web site’s HTML to indicate certain ...
Virtual includes can be used with ASP and PHP applications, but we’ll only look at the straight HTML version here. If you desire ...
302 Redirect:The 302 redirect is a temporary redirect page. This page displays to users as they are redirected from one web si ...
C ontent is king!” You’ve heard that phrase so many times that it proba- bly just rolls off your mind. It shouldn’t, though, bec ...
How Does Web-Site Content Affect SEO? The catch with web-site content is that is must be fresh and original to be most effective ...
Next you need to determine what type of content you plan to include on your site to meet all the needs that have been defined by ...
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