Best Digital Marketing Campaigns in the World
12 The Best Digital Marketing Campaigns in the World here’s why: anything that’s general enough to ‘work’ across the board paten ...
The Rapid Evolution of (Digital) Marketing 13 quarter of the global population has access to the internet. Consider the regional ...
14 The Best Digital Marketing Campaigns in the World The way we access and use the internet is changing Once upon a time, not so ...
The Rapid Evolution of (Digital) Marketing 15 What we do online: UK internet usage for April 2010 condensed into one hour (sourc ...
16 The Best Digital Marketing Campaigns in the World According to eMarketer senior analyst Debra Aho Williamson they definitely ...
The Rapid Evolution of (Digital) Marketing 17 In March 2010, the competitive intelligence service Hitwise recorded Face- book pu ...
18 The Best Digital Marketing Campaigns in the World the bigger sites, they do have something potentially more valuable to your ...
The Rapid Evolution of (Digital) Marketing 19 said they had participated in shopping-related activity (including browsing and re ...
20 The Best Digital Marketing Campaigns in the World That immediacy doesn’t just apply to news: that bad experience in a restau- ...
The Rapid Evolution of (Digital) Marketing 21 Foursquare allows people to discover new places, see which of their friends are ne ...
22 The Best Digital Marketing Campaigns in the World Say it with (moving) pictures If a picture is worth a thousand words, how m ...
The Rapid Evolution of (Digital) Marketing 23 Video is a firmly entrenched stalwart of the online marketers toolkit today, and y ...
24 The Best Digital Marketing Campaigns in the World That assertion applies equally to digital channels. Popular emerging platfo ...
DoCkers 'panTs DanCe' Case study 1 Dockers ‘pants dance’ The challenge Dockers is a casual clothing brand owned by iconic US com ...
26 The Best Digital Marketing Campaigns in the World Action Working closely with media communications specialist OMD’s Ignition ...
Dockers ‘Pants Dance’ 27 ‘Time per interaction’ engagement metrics for the Dockers’ pants-dance ad. Lessons The campaign is a gr ...
28 The Best Digital Marketing Campaigns in the World The Dockers iPhone app used the device’s built-in accelerometer to let user ...
Dockers ‘Pants Dance’ 29 Marketers, pay attention to the power of engagement – think about the wasted investment in newspaper ad ...
30 The Best Digital Marketing Campaigns in the World Jon Walsh, Partner, Media Ventures. Jon Walsh is a digital media specialist ...
Dockers ‘Pants Dance’ 31 Client ● Dockers San Francisco Geographical scope ● Global Agencies ● Medialets in association with OMD ...
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