Best Digital Marketing Campaigns in the World

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The BesT DigiTal MarkeTing CaMpaigns in The WorlD i ...

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The BesT DigiTal MarkeTing CaMpaigns in The WorlD MasTering The arT of CusToMer engageMenT DaMian ryan anD Calvin Jones iii ...

Publisher’s note Every possible effort has been made to ensure that the information contained in this book is accurate at the ti ...

ConTenTs ...

Introduction Acknowledgements vii The rapid evolution of (digital) marketing Case study 1 Dockers ‘pants dance’ Case study 2 Th ...

aCknoWleDgeMenTs Damian Ryan My deepest thanks and gratitude to my charming daughters (who have just launched their first magazi ...

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inTroDuCTion ●●7.5 million – that’s the number of results you get when you Google ‘the best digital marketing campaigns in the w ...

2 The Best Digital Marketing Campaigns in the World until the project is finished. It was an incredibly challenging, but at the ...

Introduction 3 try and understand how the ‘digital engagement channels’ differed from market to market. The mix of channels you ...

4 The Best Digital Marketing Campaigns in the World We also pondered long and hard on whether scoring or ranking the case studie ...

Introduction 5 Innovation and clever use of technology This is a throwback to when Damian created the Golden Spider Awards in 19 ...

6 The Best Digital Marketing Campaigns in the World Overall level of brilliance This is the overall ‘wow!’ factor – that unquant ...

Introduction 7 Understanding Digital: a personal view Damian Understanding Digital has been a continuous journey. It began 18 ye ...

8 The Best Digital Marketing Campaigns in the World Of course, one of the best ways of keeping up with the staggering rate of ch ...

Introduction 9 We hope this book helps to share the hard-earned knowledge and skill of some of the world’s top digital creative ...

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The rapiD evoluTion of (DigiTal) MarkeTing The rapid evolution of (digital) marketing Human nature has a tendency to admire comp ...