Best Digital Marketing Campaigns in the World
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playing The CiTy Case sTuDy The challenge The Schirn Kunsthalle in Frankfurt is one of Europe’s most renowned art insti- tutions ...
134 The Best Digital Marketing Campaigns in the World Target audience Art and culture lovers, residents of and visitors to the c ...
Playing the City 135 While the campaign was essentially transitory, running only as long as the exhibition itself, there was one ...
136 The Best Digital Marketing Campaigns in the World Playing the City: harnessing digital innovation to drive local participati ...
Playing the City 137 Olaf Czeschner As Head of Creative/Chief Creative Officer at Neue Digitale/Razorfish, Olaf Czeschner guides ...
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losT in spaCe Case study 18 Lost in Space The challenge It’s hard for IT managers and developers to keep up with changes to thei ...
140 The Best Digital Marketing Campaigns in the World Campaign budget Circa US $130,000. Target audience Size: large enterprises ...
Lost in Space 141 From the e-mail, prospects were directed to a specially created interactive landing page, where the story cont ...
142 The Best Digital Marketing Campaigns in the World The original campaign was focused on the United States, but due to its suc ...
Lost in Space 143 IBM’s multi-faceted Lost in Space campaign introduced an often absent human element to this business-to-busine ...
144 The Best Digital Marketing Campaigns in the World Nick Suckley, Co-founder, agenda21. Founded in 2005, agenda21 created an o ...
Lost in Space 145 Vicki Azarian and Chris Lindau Vicki Azarian, Group Creative Director, Ogilvy New York. Victoria Azarian, Seni ...
146 The Best Digital Marketing Campaigns in the World Chris Lindau, Creative Director, Ogilvy New York. Chris Lindau, Senior Par ...
online as iT happens Case sTuDy The challenge Mobile market leader Nokia needed to capture the imagination of the bur- geoning s ...
148 The Best Digital Marketing Campaigns in the World tools available on the N97. Those keen to play, who are well informed abou ...
Online as it Happens 149 So in summary, users created their own online widgets and shared them online through blogs, websites an ...
150 The Best Digital Marketing Campaigns in the World Get the latest... whatever... online, as it happens with Nokia. Client ● N ...
The epheMeral MuseuM Case sTuDy 2o The challenge The challenge was simple: to launch Pampero Rum in Portugal – a country where r ...
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