Best Digital Marketing Campaigns in the World
112 The Best Digital Marketing Campaigns in the World ● One Show: Silver, Interactive Digital Media Campaign ● New York Festival ...
Case study 14 Star Trek sTar Trek The challenge When Paramount unleashed its Star Trek revamp in 2009, the tag line that accompa ...
114 The Best Digital Marketing Campaigns in the World Action One of the major themes in the film was to make science fiction pla ...
Star Trek 115 most impact was a takeover of the MTV home page. Again harnessing the power of Papervision, the effect was amazing ...
116 The Best Digital Marketing Campaigns in the World the online audience’s intrinsic indifference to online ad placements to re ...
Star Trek 117 Client ● Paramount Pictures Geographical scope ● United States Agencies ● AvatarLabs Campaign contact ● Senior Pro ...
118 The Best Digital Marketing Campaigns in the World Josh Golsen, Chris Chung and Rex Cook Josh Golsen, Senior Producer, Avatar ...
shaDoW napping Case sTuDy The challenge Foster’s asked Play to complement its Shadow Napping TV campaign by uti- lizing digital ...
120 The Best Digital Marketing Campaigns in the World super-chilled. It was a phenomenon that came to be known as ‘Shadow Nappin ...
Shadow Napping 121 shadow-napping endeavours, and the location of the ads kept changing, sending players back to the Shadow Napp ...
122 The Best Digital Marketing Campaigns in the World Add in a paid-for trip to Sydney, and other prizes for participants in the ...
Shadow Napping 123 ●●www.playwithus.co.uk/work/fosters/shadowNapping/shadowNapping.html Links to campaign creative Client ● Fost ...
124 THIS PAGE IS INTENTIONALLY LEFT BLANK ...
The ozoMeTer Case sTuDy The challenge Foster’s wanted to use the power of digital interaction to promote the brand’s iconic ‘no ...
126 The Best Digital Marketing Campaigns in the World on a custom-built website. Twitter had exploded in the UK, as it had in th ...
The Ozometer 127 Stories about tweeting celebrities and their ‘least’ or ‘most’ no-worries atti- tudes were prominent across pop ...
128 The Best Digital Marketing Campaigns in the World Marketers, be wary of promising a campaign will ever go viral. There is no ...
The Ozometer 129 Mike Berry, Digital Marketing Consultant, blogger and trainer This is an inspired use of social media by an FMC ...
130 The Best Digital Marketing Campaigns in the World Mike Berry, digital marketing consultant and trainer. Mike Berry is a digi ...
The Ozometer 131 Client ● Foster’s Geographical scope ● United Kingdom Agencies ● Play Campaign contacts ● Creative Partner: Jon ...
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