Best Digital Marketing Campaigns in the World
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rage againsT The MaChine for ChrisTMas nuMBer one Case sTuDy The challenge For four years the once coveted Christmas number one ...
54 The Best Digital Marketing Campaigns in the World Target audience Music lovers across the UK who, like Jon, were sick of manu ...
RATM for Christmas Number One 55 Results Described as ‘simply one of the biggest shocks in chart history’, by BBC News entertain ...
56 The Best Digital Marketing Campaigns in the World and determination. It’s a classic example of how quickly things can spread ...
RATM for Christmas Number One 57 ●●http://bit.ly/inthename (the original group which peaked at 1.1 million members) ●●http://fac ...
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pizza huT iphone appliCaTion Case sTuDy The challenge In an age when young consumers demand everything now, and are eager to fin ...
60 The Best Digital Marketing Campaigns in the World Target audience Today’s modern young consumers are busy, constantly on the ...
Pizza Hut iPhone Application 61 Results Measuring the results of something so ground-breaking can be tricky, because there’s no ...
62 The Best Digital Marketing Campaigns in the World ‘It’s an ordering experience unlike anything you’ve ever experienced. You c ...
Pizza Hut iPhone Application 63 ●●http://www.youtube.com/watch?v=Ojw8I1CFu-w ●●http://www.pizzahut.com/iphone/ Links to campaign ...
64 The Best Digital Marketing Campaigns in the World Scott Lindsey Scott Lindsey, Group Creative Director imc². As a group creat ...
Case study 7 The Photographic Adventures of Nick Turpin The challenge Most modern phones have built-in cameras, but few boast an ...
66 The Best Digital Marketing Campaigns in the World Target audience A 35-year-old single, urban man with a disposable income. H ...
The Photographic Adventures of Nick Turpin 67 just one hour to choose a destination and make his travel plans before heading off ...
68 The Best Digital Marketing Campaigns in the World Crowd sourcing the next step of Nick’s journey was the master stroke in thi ...
The Photographic Adventures of Nick Turpin 69 By harnessing the input of your audience as part of your campaign, learning from t ...
70 The Best Digital Marketing Campaigns in the World Dave Bedwood and Sam Ball Dave Bedwood, one half of the creative partnershi ...
TurBoTax super sTaTus Case sTuDy 8 The challenge TurboTax is the US taxation software for calculating small business and per- so ...
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