Best Digital Marketing Campaigns in the World
72 The Best Digital Marketing Campaigns in the World Action The Super Status campaign was the first ever user-generated content ...
TurboTax Super Status 73 players’ extended online networks through their status updates based on average friend/follower statist ...
74 The Best Digital Marketing Campaigns in the World While the TurboTax example featured high-value prizes, everyone loves to wi ...
TurboTax Super Status 75 ●●http://look.daileyads.com/intuit_submissions/superstatus/ Links to campaign creative Simon Priddle, M ...
76 The Best Digital Marketing Campaigns in the World Simon Priddle, Managing Director, evolvingagency.com Originally trained as ...
TurboTax Super Status 77 Client ● Turbo Tax/Intuit Geographical scope ● USA Agencies ● Dailey Creative team ● Nick Collier, VP C ...
78 THIS PAGE IS INTENTIONALLY LEFT BLANK ...
The spoonful Case sTuDy The challenge Kellogg’s wanted to promote its Rice Krispies cereal brand by engaging with US mothers and ...
80 The Best Digital Marketing Campaigns in the World Action When mums are in ‘mum-mode’, they’re receptive to simple ideas that ...
The Spoonful 81 way to reach out regularly to a huge pool of customers with targeted, rele- vant, topical content. E-mail campai ...
82 The Best Digital Marketing Campaigns in the World A sample of ‘The Spoonful’, Kellogg’s e-mail newsletter for the Rice Krispi ...
The Spoonful 83 Matt Butterworth, Strategy Director, Amaze The Rice Krispies site is excellent, and perfect for mums and childre ...
84 The Best Digital Marketing Campaigns in the World Matt Butterworth is a Strategy Director working for NMA’s top 20 Pan Europe ...
The Spoonful 85 Wolfgang Hofmann Wolfgang Hofmann, Associate Creative Director, Biggs|Gilmore. Wolfgang Hofmann joined Biggs|Gil ...
86 THIS PAGE IS INTENTIONALLY LEFT BLANK ...
in an aBsoluT WorlD Case sTuDy 1o The challenge The previous brand campaign for Absolut Vodka, where creatives from all over the ...
88 The Best Digital Marketing Campaigns in the World on, and who introduce the coolest new things to their ever-widening circle ...
In an Absolut World 89 Lessons While the results of engaging professional creative talent from around the world to kick-start th ...
90 The Best Digital Marketing Campaigns in the World Harnessing the creative vision of online communities can be an incredibly p ...
Wario lanD 'shake iT' youTuBe shake-up Case sTuDy 13 1o The challenge For the release of the new Wario Land game for its industr ...
«
1
2
3
4
5
6
7
8
9
10
»
Free download pdf