Best Digital Marketing Campaigns in the World
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The TruTh aBouT sMarT Case sTuDy The challenge Most people think they know all about the smart fortwo. They know it’s a cute-loo ...
34 The Best Digital Marketing Campaigns in the World Mercedes-Benz wanted to challenge the public’s misconceptions about their u ...
The Truth About Smart 35 Once the visitor had answered all the questions in a given section the narrator would point out any wro ...
36 The Best Digital Marketing Campaigns in the World A small car with big credentials: the truth about smart website. ●●http://w ...
DoriTos hoTel 626 Case study 3 Doritos Hotel The challenge Every year around Halloween, Doritos brings back two flavours of the ...
38 The Best Digital Marketing Campaigns in the World Target audience The principal target audience for the campaign was 16- to 2 ...
Doritos Hotel 626 39 Spooky! Players could only access Dorito’s Hotel 626 online game at night. The video for the campaign was s ...
40 The Best Digital Marketing Campaigns in the World on countless blogs, shared across video and social networking sites, and ga ...
Doritos Hotel 626 41 Goodby, Silverstein & Partners took the lessons learnt from Hotel 626 and went on to ‘make the scare mo ...
42 The Best Digital Marketing Campaigns in the World ●●http://hotel626.com Links to campaign creative Client ● Frito-Lay Geograp ...
Doritos Hotel 626 43 Rick Condos and Hunter Hindman Rick Condos, Executive Creative Director and Associate Partner Rick rejoined ...
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lynx priMal insTinCT Case study 4 Lynx Primal Instinct The challenge When Lynx was looking to launch its new ‘Instinct’ product ...
46 The Best Digital Marketing Campaigns in the World Target audience Lynx’s core audience is males aged between 14 and 21, who a ...
Lynx Primal Instinct 47 took the Lynx Instinct brand out to the places where its target audience naturally congregated online. T ...
48 The Best Digital Marketing Campaigns in the World The campaign leveraged the target market’s use of online communication chan ...
Lynx Primal Instinct 49 Interactive rich media ●●Takeovers, roadblocks and other interactive ad placements reached more than 11 ...
50 The Best Digital Marketing Campaigns in the World The Lynx Primal Instinct campaign – tapping in to the ‘caveman’ instincts o ...
Lynx Primal Instinct 51 Client ● Unilever Lynx Geographical scope ● Australia Agencies ● Soap ● Creative Director: Bradley Eldri ...
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