SEO-for-Beginners
As voice search grew from being an occasionally-used novelty to a staple in our search behavior, many wondered what that meant f ...
Did you know through voice search, you can find out when Scarlett Johansson’s first album was released from a query that doesn’t ...
Starting in 2014 and kicking things up a notch two years later, Google’s Keyword Planner tool began grouping volumes for similar ...
You don’t have to be a conspiracy theorist to understand how forcing PPC bidders to expand their keyword targeting could be a fi ...
WHY ARE KEYWORDS SO IMPORTANT TO SEO? The importance of keywords in SEO is in part due to their impor- tance outside of it. Forg ...
At its core, keyword research is a powerful market research tool that can be leveraged in many different ways, not just informin ...
WHY KEYWORDS ARE STILL SO VERY IMPORTANT FOR SEO ...
Personas act as bullseyes. They aren’t all we’re after but by aiming for them, we’re setting our- selves up for success. It’s no ...
It’s the same with keywords. A quick peek into Google Search Console’s search query data will tell you it’s never just about one ...
WHAT ARE THE MOST COMMON SEO KEYWORD TYPES? (WITH EXAMPLES) Keywords can be categorized and tagged in multiple ways for a va- ri ...
Unbranded, or non-branded, terms are all other keywords you may consider. Unbranded terms often describe the customer problem or ...
Examples for Home Depot: Seed: home improvement store Page-specific: deck building supplies Seed words are the obvious, initial ...
Those with the highest search demand are called head terms. Conversely, those with a relatively low demand are considered long- ...
Head and long-tail keywords tend to have the following contrasting characteristics. However, besides volume, none of these are a ...
Also labeled “targeted” or “focus”, primary keywords are used to describe your most important keywords. These terms can be used ...
SEOs often recommend categorizing your keywords according to a marketing funnel or customer journey. This can help ensure you ar ...
Global vs. Local Keywords Depending on its usage, a local keyword can mean one of two things: The searcher is looking for someth ...
Rarely does someone self-identify themselves in a search. When’s the last time you started a search with “I’m an XX-year-old, co ...
Evergreen keywords have steady search volume with little variance over time. On the other hand, topical keywords are either seas ...
Examples: Evergreen: how to know if you’re pregnant Topical: movie showtimes this weekend Conversely, topical content is attract ...
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