SEO-for-Beginners
Keywords vs. Carewords When my wife and I were in the market for a one-time house cleaning, our criteria were probably what you ...
Would you include “reliable warranty” in a search for a new vehicle? Probably not. Do you want to know the warranty is reliable ...
HOW DO YOU CHOOSE THE RIGHT KEYWORDS? This topic could live in a post on its own, which it has many, many times. Here are a coup ...
This process is highly scalable based on your needs and limitations. It can take four hours or forty hours, and you can spend ov ...
Build a seed keyword list: Using what you gained in step one, along with what you know about where your customers’ needs and you ...
Expand the list using various keyword tools: Expand on the list you’ve built from steps 1-3 by looking for new keyword groups, s ...
Map keywords to content: Choose 1-4 primary keywords to target on each page based on a careful balance between keyword difficult ...
HOW DO YOU USE KEYWORDS TO OPTIMIZE YOUR SITE? Much like choosing keywords, effectively optimizing your website for keywords cou ...
Where to Add Keywords on a Webpage URLs: URLs rarely change, are highly visible and describe the entire page. For those reasons, ...
Meta description tags: Unlike title tags, meta descriptions do not influence rankings in Google. However, including them can inc ...
Image title attributes: Image titles don’t work on all browsers the same way, which is why Google may not put much weight into t ...
Where to Add Keywords on a Webpage Don’t overdo it: Over-optimization (or “keyword stuffing”) is a real thing. It can turn away ...
WHEN WON’T KEYWORDS MATTER? How do we know keywords will always matter? In reality, there’s no way to know, but many of the root ...
If Google does our searching for us, would keywords still matter? Yes, and here’s why. Do me a favor and take a peek at your sea ...
13 WHY CONTENT IS IMPORTANT FOR SEO JULIA MCCOY AUTHOR ...
If you want organic search visibility, rankings, and traffic, you have to commit yourself to the grind of consistently creating ...
WHAT ‘CONTENT’ MEANS Providing an exact definition for content, and one that is agreed upon by all marketers would be near impos ...
While Cohen’s description is right on point, it’s important to understand that content found online isn’t always high quality an ...
WHAT IS THE SEO VALUE OF CONTENT? Google, the king of search engines, processes over 6.7 billion searches per day. And since we’ ...
That mission remains the same today. The way in which they organize that information, however, has changed quite a bit over the ...
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