SEO-for-Beginners
THINK ABOUT THE WORDS USERS WOULD TYPE TO FIND YOUR PAGES When performing keyword research, it is critical to ensure that you fi ...
They would not be searching for the same keywords that someone who is at the end of the buying funnel would be (e.g., they are j ...
You run into a site that has nothing but branded keyword phras- es and hasn’t done all that much to differentiate themselves in ...
DESIGN YOUR SITE TO HAVE A CLEAR CONCEPTUAL PAGE HIERARCHY What is a clear conceptual page hierarchy? This means that your site ...
The other school of thought involves SEO siloing – that you should create a clear conceptual page hierarchy that dives deep into ...
You run into a site that has pages strewn all around, without much thought to the organization, linking, or other website archit ...
ENSURE ALL WEBSITE ASSETS ARE FULLY CRAWLABLE & INDEXABLE You must be thinking – why shouldn’t all assets be fully crawlable ...
This is important. You don’t want to block CSS and JavaScript. All elements are critical to ensure that Google fully understands ...
MAKE YOUR SITE’S IMPORTANT CONTENT VISIBLE BY DEFAULT Google’s guidelines talk about making sure that your site’s most im- porta ...
Consider this: you have a tabbed block of content on your page. The first tab is the only one that is fully viewable and visible ...
GOOGLE’S WEBMASTER GUIDELINES ARE REALLY GUIDELINES As SEOs, Google’s Webmaster Guidelines are just that, guidelines. It can be ...
Don’t forget that real-time Penguin is inherently very granular in this regard. But, it’s important to note – not all guideline ...
Armed with this knowledge, you should be able to identify whether certain techniques have caused you to get into some serious tr ...
9 HOW PEOPLE SEARCH: UNDERSTANDING USER INTENT DAN TAYLOR AUTHOR ...
In Google’s earlier days, the search engine relied heavily on plain text data and backlinks to establish rankings through period ...
To a certain extent, a lot of SEO is a numbers game. We focus on: Rankings. Search volumes. Organic traffic levels. Onsite conve ...
This chapter will explain not only the different categorizations of search intent but also: How intent relates to the content an ...
THE SCIENCE BEHIND INTENT A further generalization can be made, and intentions can be split into how specific the searcher is an ...
GOOGLE & SEARCH INTENT There have been a lot of studies conducted into understanding the intent behind a query, and this is ...
The Search Quality Rating Guidelines echo this. Section 3 of the guidelines details the “Needs Met Rating Guidelines” and how to ...
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