Persuasive Communication - How Audiences Decide. 2nd Edition
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PART II Understanding Intuitive Decision Making ...
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5 Heuristics and Biases in Audience Decision Making In May 2000, the president and CEO of Heinz (now Kraft Heinz) picked out his ...
208 Understanding Intuitive Decision Making to do so. Think of the millions of consumers who have been infl uenced to drink Coca ...
Heuristics and Biases in Audience Decision Making 209 In contrast, intuitive-mode processing activates the amygdala, the ventrom ...
210 Understanding Intuitive Decision Making Fortunately for the professional, the same aids to audience decision making—such as ...
Heuristics and Biases in Audience Decision Making 211 their concerns about the management of underperforming fi rms and do not r ...
212 Understanding Intuitive Decision Making Figure 5.1 uses a simple fl ow chart to represent how the perceptual fl uency heuris ...
Heuristics and Biases in Audience Decision Making 213 decide if statements such as “Osorno is a city in Chile” were true. Some o ...
214 Understanding Intuitive Decision Making Euphonious Sound Effects: The Appeal of Melodious Messages Words and sentences that ...
Heuristics and Biases in Audience Decision Making 215 Attention-Related Heuristics and Biases The Vividness and Salience Heurist ...
216 Understanding Intuitive Decision Making Vivid pictures can also enhance the persuasive appeal of verbal information.^105 In ...
Heuristics and Biases in Audience Decision Making 217 SLIDES FROM A PRESENTATION THAT WAS RATIONALLY APPEALING ...
218 Understanding Intuitive Decision Making SLIDES FROM A PRESENTATION THAT WAS INTUITIVELY APPEALING ...
Heuristics and Biases in Audience Decision Making 219 The Negativity Bias: The Impact of Negative Information As politicians kno ...
220 Understanding Intuitive Decision Making Immediacy Effects: The Impact of Recent Trends and Events Recent trends and events a ...
Heuristics and Biases in Audience Decision Making 221 of communication networks that allowed members of fi ve-person groups to c ...
222 Understanding Intuitive Decision Making They told a second group that the individual had been chosen from a set of 30 engine ...
Heuristics and Biases in Audience Decision Making 223 exposure to bodily harm. Attempts to promote healthy behaviors by providin ...
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